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OpenAI to Launch Sora on Android, Enhancing App’s Social Features

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OpenAI to Launch Sora on Android, Expanding AI Video Experience

OpenAI is preparing to bring its popular Sora app to Android devices in the near future. Since its release on iOS, Sora has quickly gained popularity, allowing users to generate AI-powered videos featuring themselves and others, which can then be shared on a global feed. The app also provides a unique opportunity for users without a ChatGPT subscription to try OpenAI’s Sora 2 model, making it a standout platform for AI video creation. With the upcoming Android release, a larger audience will gain access to these features.

Android Launch Details

Bill Peebles, Head of Sora at OpenAI, confirmed the Android version in a post on X, formerly known as Twitter, stating that “the Android version of Sora is actually coming soon.” The announcement suggests that the app could be available within the next few weeks, giving Android users a chance to explore the AI video creation platform for the first time.

Invite-Only Access Likely

Despite the impending launch, the Android version may continue to operate on an invite-only basis, requiring users to have an invite code to access the app. This approach mirrors the initial rollout on iOS, which limited availability to certain regions and users, helping OpenAI manage demand while fine-tuning the platform.

Early Success on iOS

Sora achieved remarkable success on iOS, reaching one million downloads within the first five days of launch. This milestone was reached even with invite-only access and regional restrictions limited to North America, outperforming the initial growth of ChatGPT. The Android launch is expected to further accelerate adoption, allowing more users to experiment with AI-generated video content and experience the social features that have made Sora an instant hit.

OpenAI to Give Content Owners Control Over Sora AI Videos, Plans Revenue Sharing Model

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OpenAI is rolling out new tools to give content owners greater control over how their intellectual property is used in Sora, its recently launched AI video-generation app, and plans to introduce a revenue-sharing system for creators who opt in.

In a blog post on Friday, CEO Sam Altman said OpenAI will soon provide “more granular control over the generation of characters” within Sora, enabling rights holders such as film and television studios to decide how their characters can appear—or to block them entirely.

The move comes amid intensifying scrutiny of AI-generated content and growing concern across Hollywood and the creative industries about copyright infringement and the unauthorized replication of proprietary characters and likenesses.

Sora, launched this week as a standalone app in the United States and Canada, allows users to generate and share AI-created videos up to 10 seconds long. Its social-media-style interface quickly gained traction, with users producing clips based on both original and copyrighted material.

Altman acknowledged that the app’s rapid popularity—and the sheer volume of video creation—has outpaced expectations, creating a need for clear rules and compensation mechanisms. “We’ll experiment with different approaches,” he wrote, adding that the revenue-sharing model would evolve through “trial and error” as OpenAI tests various systems within Sora before applying them to its broader suite of AI tools.

At least one major studio, Disney, has already opted out of allowing its characters to appear in Sora-generated videos, sources familiar with the matter told Reuters. Other studios are reportedly reviewing whether to participate under OpenAI’s forthcoming licensing framework.

The company’s initiative could mark a turning point in the relationship between AI firms and content owners, shifting from conflict to collaboration—if a viable monetization model can be found.

Backed by Microsoft, OpenAI’s expansion into multimodal AI via Sora places it in direct competition with Meta’s Vibes and Google’s text-to-video tools, as major tech firms race to define the future of synthetic media creation.

Still, the effort to give rights holders control over how their creations are used—and to share revenue from those uses—reflects a broader recognition that AI’s creative power must coexist with creator compensation and consent.

OpenAI Launches “Sora” — an AI Video App That Can Generate Clips from Copyrighted Material

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OpenAI has unveiled Sora, a new AI-powered video creation app that allows users to generate and share short videos — including those derived from copyrighted content — directly to a built-in social media-style feed. The app, which represents OpenAI’s most ambitious push yet into generative video, is expected to raise new tensions across the entertainment industry.

According to the company, copyright holders such as movie and television studios must actively opt out if they do not wish to have their content appear in the app’s video feed. OpenAI described this as a continuation of its previous opt-out policy used for AI image generation, where creators must explicitly request the exclusion of their work from model training or public feeds.

The move is already sparking debate in Hollywood. People familiar with the matter said that Disney has opted out, and other major studios are currently in talks with OpenAI over the implications of Sora’s copyright framework.

Earlier this year, OpenAI urged the Trump administration to formally classify the use of copyrighted material for AI training as “fair use” under U.S. law — a position it argued was essential for national competitiveness and security, warning that U.S. AI firms could fall behind Chinese rivals without legal clarity.

Beyond copyright issues, OpenAI said Sora includes robust safeguards to prevent the misuse of personal likenesses and public figures. Users cannot generate videos of other people unless those individuals upload an AI “liveness check” — a verification process requiring users to move their heads and recite random numbers — to confirm consent.

Sora videos can be up to 10 seconds long and feature a new “Cameo” function, allowing users to create lifelike digital doubles of themselves and insert them into AI-generated scenes. The company says these videos are intended for creative experimentation and entertainment, with built-in transparency markers indicating AI generation.

Market analysts view the Sora app as a direct challenge to existing short-video giants such as TikTok, Instagram Reels, and YouTube Shorts. Morgan Stanley analyst Brian Nowak noted that the platform’s combination of AI creativity and social-sharing features positions OpenAI “in the business of competing for attention and reshaping user behavior.”

As Hollywood, regulators, and AI companies continue to clash over intellectual property and deepfake laws, Sora’s launch could set a major precedent for how AI-generated audiovisual content will be treated under future copyright and media frameworks.