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Pinterest Shares Plunge 18% as Ad Competition and Tariff Pressures Hit Growth Outlook

Pinterest shares tumbled 18% on Wednesday after the company issued a weaker-than-expected revenue forecast, raising concerns that the image-sharing platform is losing ground to larger digital advertising rivals amid growing tariff-related pressures. If losses hold, the drop would wipe about $4.36 billion off Pinterest’s market value.

The sharp decline contrasts with strong third-quarter results from advertising heavyweights Alphabet, Meta, and Reddit, all of which reported robust ad spending fueled by AI-powered targeting and larger global reach. Analysts said Pinterest’s smaller scale and slower innovation pace are limiting its ability to compete effectively.

Chief Financial Officer Julia Donnelly cited weaker ad spending in the United States and Canada — Pinterest’s biggest markets — as retailers face thinner margins due to new tariffs. “Larger U.S. retailers are navigating tariff-related margin pressure,” Donnelly said, adding that China-based e-commerce giants such as Temu and Shein have also reduced marketing budgets after the removal of the “de minimis” import exemption.

Pinterest now expects revenue between $1.31 billion and $1.34 billion for the current quarter, with the midpoint slightly below analyst expectations of $1.34 billion, according to LSEG data.

“Performance has been fine, but we struggle to see a catalyst for growth,” said analysts at Piper Sandler. Morgan Stanley added that Pinterest “failed to deliver” in a market increasingly rewarding innovation and upward earnings revisions.

Despite Wednesday’s steep loss, Pinterest shares remain up 13.6% for the year — outpacing Meta’s 7.2% gain over the same period.

Uber Shares Drop 8% as Legal Costs Undercut Profit and Holiday Outlook Disappoints

Uber’s shares fell 8% on Tuesday after the company reported weaker-than-expected operating profit and issued a cautious outlook for the upcoming holiday quarter. The setback overshadowed otherwise strong growth in both its rides and delivery businesses, which continue to benefit from rising demand and its Uber One membership program.

The ride-hailing giant posted an operating income of $1.11 billion for the third quarter, below analyst expectations of $1.61 billion, according to Visible Alpha. Uber attributed the shortfall to legal and regulatory expenses but did not disclose details. Its guidance for adjusted profit in the fourth quarter — between $2.41 billion and $2.51 billion — also fell short of Wall Street’s projections.

Despite the profit miss, revenue rose 20% year-over-year to $13.47 billion, surpassing analyst estimates of $13.28 billion. Gross bookings climbed to $49.74 billion, beating expectations, driven by a 29% jump in delivery sales and a 20% rise in mobility revenue.

CEO Dara Khosrowshahi said the Uber One program continues to boost customer engagement, noting that users who use both rides and delivery services spend three times more than single-service customers. However, only about 20% of users currently utilize both, leaving significant room for growth.

The earnings disappointment comes despite Uber’s strong year-to-date performance, with its stock up more than 60% before Tuesday’s drop. Investors, however, remain focused on whether the company can sustain profitability while managing mounting legal challenges and regulatory scrutiny.

Apple Shares Rise as Strong Holiday iPhone Sales Forecast Eases Supply Concerns

Apple shares climbed about 2% in premarket trading on Friday after the company’s upbeat holiday quarter forecast reassured investors that strong demand for the iPhone 17 lineup is driving a sales rebound despite ongoing supply delays in China.

The company’s latest projections, announced earlier this week, helped ease concerns about production bottlenecks that had weighed on fourth-quarter performance. The optimism pushed Apple’s market capitalization back above $4 trillion, placing it alongside tech giants Nvidia and Microsoft in the exclusive multi-trillion-dollar club.

Investors also took comfort in Apple’s measured approach to integrating artificial intelligence, with analysts noting that the company’s strategy emphasizes precision over speed. “When you’re really big like Apple, you don’t have to move fast — sometimes you just have to get it right eventually,” said Eric Clark, Chief Investment Officer at Accuvest.

Despite its rally, Apple remains one of the weaker performers among the “Magnificent Seven” group of mega-cap tech stocks this year, trailing Nvidia and Microsoft but showing resilience amid global supply headwinds.

According to LSEG data, Apple’s stock trades at 33.4 times analysts’ earnings forecasts, above Microsoft’s 31.7 and Meta’s 22.3, reflecting investor confidence in the company’s long-term innovation and profitability.