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Amazon Extends Prime Day to Four Days from July 8 to 11

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Amazon.com has announced that its annual Prime Day sales event will be extended to four days this year, running from July 8 through July 11, doubling the two-day length of last year’s event.

Jamil Ghani, Amazon’s vice president of worldwide Prime, explained the extension is a response to member feedback requesting more time to shop the deals.

The longer Prime Day comes amid uncertainty in the U.S. retail market over tariffs affecting prices and product availability. According to Adobe Analytics, U.S. shoppers spent $14.2 billion during Prime Day 2024, marking an 11% increase year-over-year.

Amazon faces stiff competition from other major retailers such as Walmart, Target, and ByteDance’s TikTok Shop, which are all launching early sales events targeting back-to-school and back-to-college shoppers with personal electronics, apparel, and home goods.

To attract younger consumers, Amazon is also offering discounted Prime memberships for customers aged 18 to 24, alongside other benefits. Prime memberships generally cost $14.99 per month or $139 per year.

Micron Expands US Investment by $30 Billion Amid Trump’s Onshoring Push

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Micron Technology announced on Thursday a significant expansion of its U.S. investment plans, adding $30 billion to its existing commitments as President Donald Trump intensifies efforts to bring semiconductor manufacturing back to American soil. The memory chip maker now projects total investments of $200 billion, up from previous plans of approximately $125 billion.

The new funding will support the construction of a second cutting-edge memory fabrication facility in Boise, Idaho, and the expansion of its manufacturing site in Manassas, Virginia. “These investments are designed to allow Micron to meet expected market demand, maintain share and support Micron’s goal of producing 40% of its DRAM in the U.S.,” the company stated.

Micron’s DRAM chips are widely used in personal computers, automotive systems, industrial equipment, wireless communications, and artificial intelligence. The company’s High-Bandwidth Memory (HBM) products are seen as essential for powering next-generation AI models. About $50 billion of Micron’s total investment will be dedicated to research and development.

President Trump’s administration has pushed hard for semiconductor onshoring, with Trump threatening new tariffs on chip imports and reconsidering previous subsidies granted under former President Joe Biden. In December, Micron secured nearly $6.2 billion in government subsidies through Biden’s $52.7 billion 2022 CHIPS and Science Act. Trump’s administration is now renegotiating some of those grants, according to Commerce Secretary Howard Lutnick.

The expansion aligns with broader trends in the U.S. semiconductor industry. Nvidia, a key customer of Micron, announced plans in April to build AI servers worth up to $500 billion in the U.S. over the next four years, in partnership with firms such as Taiwan’s TSMC. “Micron’s investment in advanced memory manufacturing and HBM capabilities in the U.S., with support from (the) Trump administration, is an important step forward for the AI ecosystem,” said Nvidia CEO Jensen Huang.

Micron also finalized a $275 million direct funding award under the CHIPS Act to further support its Manassas facility expansion.

Global EV Sales Jump 24% in May as China Reaches Record High

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Global electric and plug-in hybrid vehicle (EV) sales surged by 24% in May year-over-year, according to market research firm Rho Motion. The strong performance was led by China, where monthly EV sales exceeded one million units for the first time this year, driven by robust domestic demand and aggressive export strategies.

Chinese automaker BYD played a key role in expanding EV sales, exporting large volumes to markets such as Mexico, Southeast Asia, and Uzbekistan. “BYD’s exports to Mexico and Southeast Asia, along with Uzbekistan, have significantly boosted sales in these regions,” noted Charles Lester, data manager at Rho Motion.

In Europe, fleet incentives in Germany and strong growth in Southern European markets contributed to a 36.2% rise in EV sales, reaching 330,000 units. However, North America showed more modest growth, with sales increasing just 7.5% to 160,000 units, partly due to the expiration of Canadian subsidies and broader policy uncertainties.

Global automakers continue to face challenges in the U.S., where new 25% import tariffs have prompted several companies to reconsider their 2025 forecasts. Tesla’s Berlin-based Model Y production remains shielded from these tariffs, but the company faces intensifying global competition as production volumes increase worldwide.

Meanwhile, President Donald Trump’s policies on emissions standards and tariff uncertainties have further slowed EV adoption in North America. U.S. tax credits for EVs remain in place but are scheduled to begin phasing out in 2026, adding another layer of hesitation for potential buyers.

By the numbers, global sales of battery-electric vehicles and plug-in hybrids totaled 1.6 million units in May. China’s sales grew over 24% year-over-year to 1.02 million vehicles. Europe recorded a 36.2% increase, while North America lagged with a 7.5% gain. The rest of the world saw a 38% rise, reaching 150,000 vehicles.

Summing up the global picture, Charles Lester stated, “The story this month with global vehicle sales is the continued chasm between Chinese market growth versus the faltering market in North America.”