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Google Proposes New Search Changes to Avoid EU Antitrust Fine

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Google has submitted a new proposal aimed at addressing complaints from rivals and avoiding a possible European Union antitrust fine, Reuters has learned from a confidential document. This comes ahead of a critical July 7-8 meeting in Brussels with the European Commission and competitors.

The proposal, referred to as “Option B,” offers an alternative to an earlier plan presented last week. It suggests displaying two boxes on Google’s search results page: a vertical search service (VSS) box featuring links to specialized search engines for hotels, airlines, restaurants, and transport, and below it, a separate box listing free links to individual suppliers in those categories. Google would manage the supplier information but the setup aims to avoid the VSS box being dominated by Google’s own services.

This proposal seeks to comply with the EU’s Digital Markets Act (DMA), which targets large tech companies to prevent unfair self-preferencing and foster competition. Google has already made hundreds of product changes under the DMA framework.

Despite the efforts, Google remains concerned that some DMA requirements could degrade online user experience in Europe. If found in violation of the DMA, Google could face fines up to 10% of its global annual revenue.

EU Digital Rules Hurting Innovation and European Users

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Google is warning that the European Union’s Digital Markets Act (DMA)—a sweeping antitrust law targeting Big Tech—is stifling innovation and leading to worse experiences for European consumers and businesses. The message will be delivered Tuesday at a European Commission workshop convened to allow Google critics to voice concerns and seek clarity.

Google’s legal team will argue that the new regulatory demands, intended to reduce the dominance of platforms like Google Shopping and Google Flights, are backfiring. According to Clare Kelly, one of Google’s lawyers, the company’s efforts to comply have resulted in clunky interfaces, higher ticket prices, and a 30% drop in direct booking traffic for airlines, hotels, and restaurants across Europe.

“We remain genuinely concerned about real world consequences of the DMA, which are leading to worse online products and experiences for Europeans,” Kelly is expected to say, according to remarks seen by Reuters.

The Digital Markets Act, which came into force in March 2024, imposes strict obligations on companies designated as “gatekeepers”, like Alphabet’s Google, Apple, Amazon, Meta, Microsoft, and ByteDance. Violations can result in fines up to 10% of global annual revenue.

In response to DMA scrutiny, Google has modified its search display to better highlight rival services, but critics say the changes don’t go far enough to ensure genuine competition. Google’s Oliver Bethell will call on regulators to provide clearer compliance guidelines to avoid delays and uncertainty.

“If we can understand precisely what compliance looks like, not just in theory, but taking account of on-the-ground experience, we can launch compliant services quickly and confidently across the EEA,” Bethell will say.

He also challenges Google’s critics to provide evidence-based analysis of both the costs and benefits of proposed remedies. “We need help identifying the areas where we should focus,” Bethell will argue, urging for data-driven input that can be jointly assessed with the Commission.

The Commission’s workshop—attended by EU officials, competition experts, and Google rivals—aims to clarify compliance expectations and evaluate whether the DMA is achieving its stated goals without unintended negative consequences.

Trump Extends Deadline for US TikTok Sale to September

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U.S. President Donald Trump on Thursday extended the deadline to September 17 for ByteDance, the China-based parent company of TikTok, to divest the app’s U.S. assets. This extension comes despite a law requiring the sale or shutdown of TikTok in the U.S. without significant progress.

Trump signed an executive order delaying the original deadline, which was set for Thursday, by 90 days—a move he had previously indicated.

The Republican president had already granted two extensions earlier, postponing enforcement of a law that mandated TikTok’s sale or shutdown by January, unless significant progress was made toward divestment.

Trump has expressed a desire to keep TikTok operational in the U.S., noting the app helped him gain young voters in the 2024 presidential election. He also voiced optimism that Chinese President Xi Jinping would approve a deal preserving TikTok’s presence in the U.S., although it is unclear how much the issue has been discussed amid ongoing tariff disputes between the two countries.

TikTok released a statement expressing gratitude for Trump’s support in keeping the app available. The company said it is continuing discussions with U.S. Vice President JD Vance’s office.

White House spokeswoman Karoline Leavitt told reporters that the extension provides “more time to make a good deal.” She added that legal experts at the White House and Department of Justice support the extension’s legality.

On Tuesday, Trump had indicated he would likely extend the deadline and expressed hope for China’s approval of the sale. “I think President Xi will ultimately approve it,” he said.

The 2024 law required TikTok to cease operations in the U.S. by January 19 unless ByteDance had divested U.S. assets or made substantial progress toward a sale. Trump, who began his second term on January 20, chose not to enforce the law and previously extended the deadline twice: once to early April and again last month to June 19.

Earlier this year, Trump offered to reduce tariffs on China to facilitate a deal for TikTok’s U.S. operations, which currently serve 170 million Americans. A planned deal would spin off TikTok’s U.S. business into a new company majority-owned by U.S. investors but was paused after China indicated it would not approve it amid tariff tensions.

Some Democratic lawmakers argue that Trump lacks legal authority to extend the deadline and question whether the proposed deal would comply with legal requirements.