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E-commerce Startup Rokt Valued at $3.5 Billion Following $335 Million Secondary Offering

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E-commerce technology firm Rokt has reached a valuation of $3.5 billion after securing $335 million in a secondary share offering. The offering was backed by prominent investors, including Tiger Global Management, Square Peg, Australia’s Barrenjoey, and SecondQuarter, with some of Rokt’s board members also participating in the deal.

Founded in 2012 in Australia, Rokt leverages artificial intelligence and machine learning to enhance the e-commerce experience by analyzing online shoppers’ behaviors and interactions with products. The company’s valuation had previously been $2.4 billion at the close of 2022, marking significant growth over the past year.

CEO and co-founder Bruce Buchanan expressed pride in the company’s progress, citing a remarkable 43% year-over-year revenue growth, which reached $600 million. Rokt has expanded globally, operating in approximately 15 markets across North America, Europe, and the Asia-Pacific region. Its clientele includes major companies like Uber, Macy’s, Live Nation, and AMC Theatres.

In a separate development, Rokt also announced a merger with customer data platform mParticle in a $300 million deal, further enhancing its growth trajectory.

J.P. Morgan Forecasts Data Center Spending Could Boost US GDP by 20 Basis Points in 2025-2026

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J.P. Morgan projects that spending on data centers could add between 10-20 basis points to the U.S. economy in 2025-2026, driven by the ongoing surge in technology investments fueled by the artificial intelligence (AI) boom. The growing demand for computing power, particularly following OpenAI’s launch of ChatGPT in 2022, has accelerated investments in data centers, which support the infrastructure necessary for AI development.

Major cloud companies, such as Microsoft and Alphabet, have been heavily investing in AI technologies, and J.P. Morgan anticipates that these investments will significantly contribute to U.S. gross domestic product (GDP). The economic boost is expected to stem from increased demand for data center construction, technology equipment, and power generation and transmission infrastructure. According to the bank’s estimates, data center spending could have contributed 0.1%-0.3% to GDP growth in 2024.

Additionally, J.P. Morgan noted that each new 5-10 gigawatt power generation capacity expansion could require up to $20 billion in investment, which would add 7 basis points to GDP. As U.S. power consumption is expected to hit record levels in 2025 and 2026, the federal government has taken action to support this growth, with President Joe Biden signing an executive order aimed at addressing the massive energy needs of rapidly expanding AI data centers.

The data center sector’s economic impact is expected to continue in the coming years, driven by advancements in AI innovation. However, J.P. Morgan cautioned that the long-term success of this growth will depend on whether the expected returns on these investments are realized, similar to previous technology booms.