Novacap to Acquire Integral Ad Science in $1.9 Billion Deal
Private equity firm Novacap will acquire Integral Ad Science (IAS) in a deal that values the digital advertising verification company at roughly $1.9 billion, IAS announced on Wednesday.
Novacap, which manages more than $10 billion in assets, will purchase all outstanding IAS shares for $10.30 each in cash. The offer represents a premium of about 22% over the company’s last closing price. IAS shares jumped around 20% in premarket trading following the news.
The transaction, expected to close by year’s end, reflects a broader trend of private equity firms buying up software and technology companies amid rising bets that artificial intelligence will fuel significant growth.
Other major firms, such as Thoma Bravo, have also been active in recent months, acquiring companies including Verint Systems, a customer engagement platform, and HR software provider Dayforce.
IAS specializes in ad verification, fraud detection, and optimization services for brands and agencies, helping ensure that digital campaigns are both effective and accurately targeted. Once the acquisition is complete, IAS will transition into a privately held company.



