Brazil Antitrust Authority Opens Probe Into WhatsApp Business AI Restrictions
CADE, Brazil’s antitrust regulator, said on Monday it has opened an investigation into the updated terms of Meta Platforms’ WhatsApp Business tool, citing concerns over potential anti-competitive practices. As part of the probe, CADE has ordered the suspension of the new terms in Brazil while the case is under review.
According to the regulator, the investigation focuses on whether the revised terms restrict access by artificial intelligence tool providers to WhatsApp users in a way that harms competition. CADE said such limitations could affect how AI chatbot providers offer services through the messaging platform.
The probe follows complaints filed by AI chatbot companies after Meta introduced new terms in October that banned them from using the WhatsApp Business Solution. Regulatory documents indicate that rivals argue the policy effectively blocks third-party AI services, potentially favoring Meta’s own AI offerings within the WhatsApp ecosystem.
A WhatsApp spokesperson rejected the accusations, saying the claims are “fundamentally wrong.” The company said the rapid growth of AI chatbots on the WhatsApp Business Platform has strained its infrastructure, which was not originally designed to support such services.
Brazil’s move adds to mounting regulatory scrutiny of Meta’s AI and messaging practices worldwide, as competition authorities increasingly examine how large platforms manage access to their ecosystems amid the rise of generative AI tools.