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Apple Tops Global Smartphone Market With 20% Share in 2025, Counterpoint Says

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Apple led the global smartphone market in 2025 with a 20% share, as worldwide shipments grew 2% year-on-year, driven by stronger demand and improving economic momentum in emerging markets, according to data released by Counterpoint Research on Monday.

Apple’s performance was supported by solid demand across emerging and mid-sized markets, alongside strong sales of its latest iPhone 17 series, said Counterpoint analyst Varun Mishra. The company claimed the largest market share among the world’s top five smartphone brands during the year.

Counterpoint noted that smartphone manufacturers front-loaded shipments earlier in 2025 to get ahead of potential tariff impacts. However, this effect faded as the year progressed, leaving shipment volumes in the second half of the year largely unchanged.

Samsung ranked second globally with a 19% market share, posting modest shipment growth. Xiaomi followed in third place with a 13% share, buoyed by steady demand in emerging markets, the research firm said.

Looking ahead, Counterpoint warned that the global smartphone market could face headwinds in 2026. Research director Tarun Pathak said shipments are expected to soften due to chip shortages and rising component costs, as semiconductor manufacturers increasingly prioritize supplying processors for AI data centres over smartphones.

Xiaomi 17 Ultra Appears on 3C Listing, Hints at Faster 120W Charging Support

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Xiaomi 17 Ultra, the next high-end addition to Xiaomi’s flagship lineup, has surfaced on China’s 3C certification website — a strong indication that its official launch may be just around the corner. The upcoming device is expected to take the mantle as the top-tier variant in the Xiaomi 17 series, boasting several hardware upgrades and new connectivity features.

The 3C listing suggests that the Xiaomi 17 Ultra will arrive with significantly improved charging capabilities over its predecessor. The device is reportedly compatible with a new charging adapter capable of delivering up to 120W of wired fast charging. This marks an upgrade from the Xiaomi 16 Ultra, which supported 90W charging, hinting at reduced charging times for the new flagship.

Interestingly, the certification also mentions support for satellite communication — a feature that has been gradually gaining traction among premium smartphones. This addition would make the Xiaomi 17 Ultra capable of sending and receiving messages in remote areas without traditional network coverage, putting it in competition with recent models from Huawei and Apple that offer similar capabilities.

The Xiaomi 17 Ultra is expected to share the Snapdragon 8 Elite Gen 5 chipset with the rest of the Xiaomi 17 series, which launched in China earlier this year. However, it is likely to differentiate itself with an upgraded camera system, possibly featuring Leica optics, as well as a larger battery and improved display technology. With its certification now complete, an official announcement from Xiaomi could follow within the next few weeks.

Redmi Turbo 5 Likely to Launch Internationally as Poco X8 Pro After 3C Certification Appearance

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Redmi Turbo 5, tipped to launch as Poco X8 Pro globally, has been spotted on the 3C certification site, signaling an imminent release. The listing under model number 2511FRT34C points to a China debut this month, with a global launch likely following under Poco branding. Leaks suggest the handset will feature MediaTek’s Dimensity 8500 chipset, a high-capacity battery (8,000–9,000mAh), and a metal frame with IP68 dust and water resistance. Certifications also reveal support for 100W fast charging, hinting at a high-performance device.

According to tipster Abhishek Yadav (@yabhishekhd) on X (formerly Twitter), the Redmi Turbo 5 could indeed make its global debut as the Poco X8 Pro, following the company’s strategy of rebranding its Turbo-series smartphones for international markets.

redmi turbo 5 3c inline redmi turbo 5

The phone’s Dimensity 8500 SoC is built on TSMC’s 3nm process, featuring an all-big core configuration: one Cortex-A725 at 3.4GHz, three additional A725 cores, and four efficiency-tuned A725 cores. Graphics duties are handled by the Mali-G720 GPU clocked at 1,500MHz, promising smooth performance for gaming and multitasking.

With its combination of a large battery, ultra-fast charging, and a premium metal build, the Redmi Turbo 5/Poco X8 Pro is shaping up to be a formidable mid-range contender. The official launch is expected soon, likely confirming these specifications and offering more details on pricing and availability.