Disney+ to Raise Subscription Prices for Fourth Straight Year

Walt Disney announced it will increase subscription prices for Disney+ in the United States starting next month, marking the fourth consecutive year of price hikes for its flagship streaming platform.

Beginning October 21, the ad-supported Disney+ plan will rise by $2 to $11.99 per month, while the ad-free premium tier will increase by $3 to $18.99. Annual premium subscriptions will also see a $30 jump, reaching $189.99.

According to Disney’s website, bundled packages that combine Disney+ with Hulu and ESPN+ will also be subject to price increases.

The company has been under increased public scrutiny after controversy erupted over the temporary removal of Jimmy Kimmel Live! from ABC, which even triggered boycott calls against Disney services.

Since its launch in November 2019 at $6.99 per month, Disney+ has steadily raised prices as part of a broader strategy to offset streaming losses and establish the service as a key growth driver. Last year, the streaming business turned profitable for the first time.

This latest round of hikes follows a 38% increase in December 2022 and further raises in October 2023 and 2024, solidifying Disney’s pattern of annual price adjustments.