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Disney+ to Raise Subscription Prices for Fourth Straight Year

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Walt Disney announced it will increase subscription prices for Disney+ in the United States starting next month, marking the fourth consecutive year of price hikes for its flagship streaming platform.

Beginning October 21, the ad-supported Disney+ plan will rise by $2 to $11.99 per month, while the ad-free premium tier will increase by $3 to $18.99. Annual premium subscriptions will also see a $30 jump, reaching $189.99.

According to Disney’s website, bundled packages that combine Disney+ with Hulu and ESPN+ will also be subject to price increases.

The company has been under increased public scrutiny after controversy erupted over the temporary removal of Jimmy Kimmel Live! from ABC, which even triggered boycott calls against Disney services.

Since its launch in November 2019 at $6.99 per month, Disney+ has steadily raised prices as part of a broader strategy to offset streaming losses and establish the service as a key growth driver. Last year, the streaming business turned profitable for the first time.

This latest round of hikes follows a 38% increase in December 2022 and further raises in October 2023 and 2024, solidifying Disney’s pattern of annual price adjustments.

Disney Increases Prices for Disney+, Hulu, and ESPN+ Subscription Services

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Disney has announced price hikes for its streaming services, including Disney+, Hulu, and ESPN+. Starting October 17, U.S. subscribers will face increased monthly fees amid a challenging environment for media companies dealing with shifting consumer behavior, rising operational costs, and regulatory scrutiny.

For Disney+, the ad-supported plan will rise from $7.99 to $9.99, while the ad-free plan will increase from $13.99 to $15.99. Hulu’s ad-supported plan will also jump from $7.99 to $9.99, and the ad-free plan will go up by one dollar to $18.99. ESPN+, Disney’s sports streaming service, will see a $1 increase to $11.99 per month.

Along with the price increases, Disney+ will introduce new features, including access to ABC News Live and a continuous playlist of content for preschool-aged children, ahead of the 2024 Presidential Election.

This latest round of price hikes follows previous increases aimed at making Disney’s streaming services profitable. Despite the financial challenges, Disney’s direct-to-consumer business, which includes Disney+ and Hulu, managed to turn a profit for the first time in May.

Disney Implements New AI-Backed Advertising Tool for Disney+ and Hulu Ads

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In the first quarter, the ad-supported version of Disney+ reportedly garnered the interest of over 1,000 advertisers. Devamını Oku