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Amazon Partners with Intuit to Bring QuickBooks to Third-Party Sellers

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Amazon is expanding its services for third-party sellers by partnering with Intuit to introduce its QuickBooks software, providing accounting tools to help sellers manage their finances. The collaboration, announced on Monday, will offer the software on Amazon Seller Central, the platform used by millions of sellers to manage their businesses on Amazon. This new integration is expected to launch in mid-2025.

With this move, Amazon aims to assist smaller sellers—especially mom-and-pop shops—with managing their finances more effectively. Sellers will have access to real-time insights into their financial health, including profitability, cash flow, and tax estimates. Additionally, sellers will have the opportunity to access loans through QuickBooks Capital to further support business growth.

Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, emphasized the importance of this collaboration, saying, “Together with Intuit, we’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.”

Although the integration won’t go live until next year, the announcement comes just as sellers are gearing up for the busy holiday shopping season. The partnership highlights Amazon’s continued focus on its marketplace, which accounts for about 60% of the products sold on its platform. The company generates substantial revenue from third-party sellers, both through fees for fulfillment, shipping services, customer support, and advertising.

Amazon’s seller services revenue grew by 10% in Q3, reaching $37.9 billion and contributing 24% of its total revenue. Amazon CEO Andy Jassy noted that third-party demand and unit volumes remain strong, reflecting the importance of the marketplace to Amazon’s overall business strategy.

Intuit, which is best known for its QuickBooks accounting software, has been expanding its offerings with AI-driven tools to help small businesses streamline their operations. QuickBooks has been a major growth driver for the company, and Intuit has recently added generative AI features to its suite of tools, including QuickBooks and Mailchimp, to provide more automated insights for small business owners. Intuit CEO Sasan Goodarzi noted that the goal is to create a seamless, “done-for-you” experience across its platforms to help sellers increase revenue and profitability while saving time.

 

Amazon India Eyes Quick Commerce with ‘Tez’; Launch Expected by December

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Amazon Prepares to Enter India’s Quick Commerce Market with ‘Tez’
Amazon India is reportedly making strides to launch its quick commerce service, codenamed ‘Tez,’ by the end of December 2024 or early 2025. The move marks Amazon’s expansion into the highly competitive instant delivery segment in India. This service is expected to cater to customers seeking ultra-fast deliveries of groceries and daily essentials, a market currently dominated by players like Blinkit, Swiggy Instamart, and Zepto.

According to sources cited by The Economic Times, Amazon is laying the groundwork for this ambitious project by setting up dark stores and optimizing its stock-keeping units (SKUs) to ensure a seamless supply chain. Dark stores, which function as small fulfillment centers, will play a key role in enabling rapid deliveries. By leveraging its robust logistics network, Amazon could bring significant competition to the quick commerce ecosystem in India.

The decision to launch ‘Tez’ sooner than originally planned demonstrates Amazon’s intent to capture a slice of the growing demand for hyperlocal deliveries. Initially focusing on essential items, the service may gradually expand its offerings. Amazon’s entry could disrupt the market dynamics, given its established infrastructure, customer base, and ability to scale quickly.

The quick commerce sector in India has witnessed rapid growth, fueled by urban consumers’ demand for convenience and time-saving solutions. If Amazon successfully integrates ‘Tez’ into its broader ecosystem, it could redefine customer expectations for speed and reliability in e-commerce. However, competition with seasoned players like Blinkit and Swiggy Instamart will require Amazon to offer unique value propositions to gain a foothold in this crowded space.

Amazon Unveils “Buy with AWS” Button for Cloud Software Vendors

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Amazon is expanding its cloud business by introducing a new feature called the “Buy with AWS” button, aimed at streamlining the purchasing process for cloud software vendors and their customers. This feature, announced at Amazon Web Services’ (AWS) Reinvent conference in Las Vegas, allows software vendors to embed a payment option on their websites that enables customers with AWS accounts to buy services directly, taking advantage of pre-agreed discounts.

AWS, the leading cloud provider, brings in over $100 billion in annual revenue, and many software vendors, including Databricks, Wiz, and Workday, host their products on AWS. Now, these vendors can simplify the transaction process, providing a more seamless buying experience for users who are already part of the AWS ecosystem.

Matt Yanchyshyn, AWS’ vice president of marketplace and partner services, emphasized that the new button is designed to increase both customer and partner loyalty, ultimately improving sales conversion rates. The integration is simple for software companies, with the only requirement being that they sell through the AWS Marketplace, where Amazon has recently reduced fees to 3% or lower in some cases.

On the consumer side, the introduction of the “Buy with AWS” button mirrors Amazon’s successful “Buy with Prime” program, which allows retailers to integrate Amazon’s fulfillment network into their own websites. However, the AWS button offers a key difference—there are no fees for software vendors to embed it on their sites. This arrangement results in more revenue for Amazon, as the purchases are tied to services running on AWS.

“Buy with Prime is a separate initiative, but we work closely with that team,” said Yanchyshyn, highlighting the distinction between the two programs. “Buy with AWS is focused on a different use case.”

For cloud software vendors like Databricks, the new feature promises to simplify the purchasing process and increase AWS usage. David Meyer, senior vice president of product management at Databricks, noted that “Buy with AWS” will likely lead to a higher share of revenue from AWS deployments, as it simplifies the buying process.

Workday, which provides finance and human resources software, plans to implement the button for its Adaptive Planning product, acquired in 2018. The company hopes that the button will expedite procurement and make it easier for customers to adopt their software through the AWS Marketplace.

“If this works well, we may expand its use to more products,” said Matthew Brandt, Workday’s senior vice president of global partners. He also mentioned that buyers who are familiar with AWS may be more inclined to choose Workday as a provider.

Industry analysts, such as Ed Anderson from Gartner, believe that the “Buy with AWS” button could prompt other cloud providers to introduce similar features for third-party websites, a move that could further simplify cloud software transactions and increase cloud providers’ market share.