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EU Proposes €2 Fee on Low-Value Parcels, Posing Challenge for Shein and Temu

The European Union is preparing to introduce a €2 ($2.27) handling fee on low-value e-commerce parcels entering the bloc, a move that could significantly impact fast-growing Chinese platforms like Shein and Temu. The measure is aimed at addressing a surge in online orders and leveling the playing field for European retailers.

In 2024, EU customs authorities processed 4.6 billion low-value parcels — double the figure from 2023 — with 91% arriving from China. The proposed fee, still pending approval by EU member states and the European Parliament, would be paid by the online retailers, not by consumers.

The European Commission said the fee would help fund compliance checks on the flood of packages, including regulations around toy safety and consumer protections. A smaller fee of €0.50 is also proposed for goods processed through EU-based warehouses, potentially favoring global firms with advanced logistics over smaller retailers.

“It’s fair to ask Alibaba, Temu, or Shein to pay their fair share,” said Bernd Lange, Chair of the European Parliament’s trade committee. He noted the burden these shipments place on customs authorities and the need for proper enforcement.

France has already voiced support for the measure, while the EU had previously announced plans to end the duty-free status of goods under €150 — but not until 2028.

Reactions from European retailers have been largely supportive. Zalando welcomed the proposal and called for fast-tracking the removal of the €150 customs exemption. Germany’s HDE retail association also endorsed the fee as a step toward curbing unfair competition.

However, concerns remain. Allegro, a leading Polish e-commerce platform, warned that the €0.50 fee for goods processed in EU warehouses might unintentionally benefit larger global players, while smaller firms would bear the full €2 cost. “The implementation details will be crucial,” said Allegro’s regulatory manager Ewelina Stepnik-Godawa.

Chinese companies have yet to respond, though China’s foreign ministry urged the EU to maintain a “fair, transparent and non-discriminatory” environment for Chinese businesses.

The proposal comes just weeks after the U.S. scrapped its own de minimis rule allowing duty-free entry for goods under $800, reflecting a broader global shift toward tighter e-commerce trade regulation.

Italy Targets Meta, X, and LinkedIn in Landmark Tax Case

Italy has initiated a landmark tax case, issuing VAT claims against Meta, X, and LinkedIn. The case, which could have widespread implications for the tech industry in Europe, challenges how social networks provide services and treat user data as taxable transactions.

Tax Claims Against Tech Giants

Italy’s tax authorities are claiming substantial amounts from the three U.S. tech giants: Meta (887.6 million euros), X (12.5 million euros), and LinkedIn (140 million euros). These claims span from 2015 to 2022, although the immediate focus is on the years 2015 and 2016, for which claims are set to expire soon.

The Controversial Issue: VAT on Free Services

The central issue in the case revolves around the way these companies provide access to their platforms. Italian authorities argue that the act of users registering on Meta, X, and LinkedIn should be considered a taxable transaction since it involves the exchange of personal data for access to membership accounts.

Meta has strongly opposed this view, asserting that providing access to online platforms should not be subject to VAT. LinkedIn and X have remained silent or unavailable for comment on the matter.

Potential Impact Across the European Union

The case could have wider ramifications across the EU, as VAT is a harmonized tax across member states. Experts suggest that the ruling may force tech companies to reconsider their business models, particularly those offering “free” services that require users to accept profiling cookies. This development could potentially extend to other industries, including airlines and publishers, which rely on similar business practices.

The Path Forward: Court or Settlement?

This is the first time that Italy has issued formal tax assessment notices without reaching a settlement agreement. The companies now have 60 days to appeal the claims, after which they may go to court—a process that could take up to 10 years in Italy. Alternatively, the tax authorities could drop the claims for technical or political reasons, or the companies could agree to pay some of the contested amounts while seeking further assessment from the European Commission.

Italy’s Talks with Musk’s Starlink Stalled Over Geopolitical Tensions

Negotiations between the Italian government and Elon Musk’s satellite internet company, Starlink, have stalled, according to Italy’s Defense Minister Guido Crosetto. The potential contract, which could have seen Starlink provide secure communications for Italy’s government and defense officials, has been delayed due to shifting discussions from technical issues to political concerns surrounding Musk’s statements and associations.

Prime Minister Giorgia Meloni’s government had been exploring a deal with Starlink to guarantee encrypted communications for diplomats and defense officials in high-risk areas. The proposed deal, valued at 1.5 billion euros ($1.62 billion) over five years, would have seen Starlink’s satellite services expand in Italy, where the company has been operating since 2021 with around 7,000 low-orbit satellites in use globally. However, tensions have arisen due to opposition from Italian politicians questioning the appropriateness of granting a national security contract to a foreign businessman with strong ties to U.S. President Donald Trump.

Crosetto emphasized that discussions should return to a technical level once the political tensions subside, stating that the ultimate goal is to determine what is safest and most useful for Italy’s national security. He referred to Musk as a “visionary genius” but acknowledged the complex political context surrounding the deal.

The situation also reflects the broader geopolitical balancing act that Meloni’s government faces as it navigates Italy’s alliance with the United States. Meloni’s coalition partner, the far-right League, has continued to support both Musk and Trump, putting additional pressure on the government.

Meanwhile, Andrea Stroppa, a representative for Musk in Italy, suggested that while Italy and its European partners should consider developing their own satellite infrastructure, Starlink could offer the most viable solution in the short term to meet urgent operational needs.