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L’Oréal to Invest $383 Million in Indian Beauty Tech Hub

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French cosmetics group L’Oréal said it will invest more than $383 million to establish a beauty technology hub in the southern Indian city of Hyderabad, strengthening its push into AI-driven innovation.

The company said the hub will serve as a global base for developing artificial intelligence-powered beauty solutions and is expected to create around 2,000 technology jobs by 2030. The investment, amounting to over 35 billion rupees, aims to accelerate the rollout of advanced digital tools across L’Oréal’s global portfolio.

The partnership was formalized at the World Economic Forum in Davos by L’Oréal CEO Nicolas Hieronimus and the government of Telangana, a state that has rapidly positioned itself as a major technology and investment hub in southern India.

The move reflects growing economic ties between India and France, whose bilateral trade reached $15 billion in 2024. Leaders including Indian Prime Minister Narendra Modi and French President Emmanuel Macron have been working to deepen cooperation, including efforts to modernize tax agreements in line with global transparency standards.

L’Oréal Unveils Cell BioPrint at CES 2025: Non-Invasive, Personalized Skin Analysis Technology

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L’Oréal has introduced a groundbreaking innovation in skincare at CES 2025 with the launch of the L’Oréal Cell BioPrint. This cutting-edge device offers a non-invasive, personalized skin analysis in just a few minutes. The technology behind the device is designed to provide users with insights into the biological age of their skin, predict how certain active ingredients will interact with their skin, and even forecast potential cosmetic concerns like dark spots before they become visible. L’Oréal has confirmed that the Cell BioPrint will be available in select Asian markets later this year, offering a new level of personalization in skincare.

The L’Oréal Cell BioPrint uses advanced technology developed in collaboration with NanoEnTek, a Korean startup specializing in microfluidic lab-on-a-chip technology. The device analyzes a user’s skin by measuring unique protein biomarkers, a process that takes only five minutes. This innovative approach allows for a deeper understanding of how different skin types react to various skincare ingredients and how they may evolve over time, making it a valuable tool for tailored skincare routines.

The analysis process begins with the application of a strip of facial tape, which is then immersed in a buffer solution. The solution is placed into a cartridge, which is inserted into the L’Oréal Cell BioPrint for analysis. During the five-minute process, the device prompts users to answer a few brief questions while simultaneously capturing images of their face. This allows the device to gather comprehensive data to assess the skin’s condition and provide a personalized report with recommendations for skincare treatments and products.

L’Oréal’s Cell BioPrint represents a significant step forward in skincare technology, bringing the power of personalized skincare analysis directly to consumers. The combination of non-invasive testing, quick results, and the ability to predict and prevent future skin issues could revolutionize how individuals approach their skincare routines. With the global push towards more personalized and data-driven beauty solutions, L’Oréal’s new device has the potential to change the way people care for their skin, offering a more scientific and tailored approach to skincare.