L’Oréal to Invest $383 Million in Indian Beauty Tech Hub

French cosmetics group L’Oréal said it will invest more than $383 million to establish a beauty technology hub in the southern Indian city of Hyderabad, strengthening its push into AI-driven innovation.

The company said the hub will serve as a global base for developing artificial intelligence-powered beauty solutions and is expected to create around 2,000 technology jobs by 2030. The investment, amounting to over 35 billion rupees, aims to accelerate the rollout of advanced digital tools across L’Oréal’s global portfolio.

The partnership was formalized at the World Economic Forum in Davos by L’Oréal CEO Nicolas Hieronimus and the government of Telangana, a state that has rapidly positioned itself as a major technology and investment hub in southern India.

The move reflects growing economic ties between India and France, whose bilateral trade reached $15 billion in 2024. Leaders including Indian Prime Minister Narendra Modi and French President Emmanuel Macron have been working to deepen cooperation, including efforts to modernize tax agreements in line with global transparency standards.