Samsung’s Return to Square-Shaped Design for Future Galaxy Watches Signals a Shift in Strategy

Samsung is reportedly preparing to reintroduce a rectangular design for its upcoming Galaxy smartwatches, signaling a departure from the circular design language seen in recent Galaxy Watch models. This shift in design philosophy harks back to Samsung’s earlier smartwatch iterations, such as the Galaxy Gear series, which debuted with square screens back in 2013. Following this initial release, subsequent models like the Galaxy Gear 2 and Galaxy Gear Live maintained a similar rectangular form factor. However, Samsung departed from this design approach with the introduction of the Samsung Gear S2, which marked the company’s first foray into circular smartwatch designs featuring a physical rotating bezel.

According to a report by SamMobile, Samsung is revisiting the square-shaped design reminiscent of the early Galaxy Gear models for its future smartwatches. This move suggests a departure from the circular aesthetics that have defined the Galaxy Watch lineup in recent years. Instead, Samsung seems poised to emulate the squarish design language that characterized its earlier smartwatch offerings over a decade ago.

With the Galaxy Gear S2, Samsung introduced a circular design language coupled with a physical rotating bezel, setting a precedent for its subsequent smartwatch designs. However, the reported shift back to a rectangular form factor for future Galaxy smartwatches represents a notable departure from this circular design trend. Despite this potential change, recent iterations like the Galaxy Watch 6 have maintained the circular aesthetic established by the Gear S2, highlighting Samsung’s commitment to evolving its smartwatch designs in response to consumer preferences and market trends.

Samsung is reportedly preparing to reintroduce a rectangular design for its upcoming Galaxy smartwatches, signaling a departure from the circular design language seen in recent Galaxy Watch models. This shift in design philosophy harks back to Samsung’s earlier smartwatch iterations, such as the Galaxy Gear series, which debuted with square screens back in 2013.

Following this initial release, subsequent models like the Galaxy Gear 2 and Galaxy Gear Live maintained a similar rectangular form factor. However, Samsung departed from this design approach with the introduction of the Samsung Gear S2, which marked the company’s first foray into circular smartwatch designs featuring a physical rotating bezel.

According to a report by SamMobile, Samsung is revisiting the square-shaped design reminiscent of the early Galaxy Gear models for its future smartwatches. This move suggests a departure from the circular aesthetics that have defined the Galaxy Watch lineup in recent years. Instead, Samsung seems poised to emulate the squarish design language that characterized its earlier smartwatch offerings over a decade ago.

With the Galaxy Gear S2, Samsung introduced a circular design language coupled with a physical rotating bezel, setting a precedent for its subsequent smartwatch designs. However, the reported shift back to a rectangular form factor for future Galaxy smartwatches represents a notable departure from this circular design trend. Despite this potential change, recent iterations like the Galaxy Watch 6 have maintained the circular aesthetic established by the Gear S2, highlighting Samsung’s commitment to evolving its smartwatch designs in response to consumer preferences and market trends.