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Smartphone Prices Rise as OnePlus, Nothing and Others Feel Impact of Ongoing RAM Shortage

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RAMageddon may hit smartphones before the end of the year — and OnePlus 16 may be in trouble

Smartphone brands are reportedly increasing the prices of their mid-range and flagship devices, as the industry faces mounting pressure from rising component costs. Companies such as OnePlus, Nothing, Realme, and Redmi are said to be adjusting their pricing strategies in response to a global shortage of key hardware components, particularly memory modules like DRAM and NAND storage.

The ongoing surge in artificial intelligence adoption is a major factor behind this shortage. Large technology firms are rapidly acquiring massive quantities of RAM and GPU chips to support AI-driven data centers, significantly straining global supply. At the same time, memory manufacturers are prioritizing the production of high-bandwidth memory (HBM), which is better suited for AI workloads. This shift has reduced the availability of conventional memory components used in smartphones, pushing costs higher for device makers.

As a result, brands are passing some of this increased cost burden on to consumers. For instance, OnePlus has updated the pricing of its latest flagship lineup in India. The OnePlus 15, originally launched at Rs. 72,999 for the base variant, is now listed at Rs. 77,999 for the 12GB + 256GB configuration. The higher-end 16GB + 512GB version has also seen a notable jump, now priced at Rs. 85,999, reflecting a significant increase compared to its initial launch price.

Similarly, the OnePlus 15R has undergone multiple price revisions. The 12GB + 256GB variant, which debuted at Rs. 47,999, has now climbed to Rs. 52,999. Meanwhile, the 12GB + 512GB option is currently listed at Rs. 57,999, up from its earlier pricing. These changes highlight a broader trend across the smartphone market, where supply chain disruptions and evolving industry demands are reshaping pricing dynamics on a global scale.

Redmi Note 15 SE 5G Now Available in India With 5,800mAh Battery, 50MP Camera: Price and Launch Offers Revealed

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Redmi Note 15 SE 5G Launched in India with Snapdragon 6 Gen 3 and 5,800mAh Battery: Full Specifications, Price, Sale Date | Beebom Gadgets

The Redmi Note 15 SE 5G was introduced in India last week as a special edition variant of the standard Note 15 5G, and it has now officially gone on sale in the country. With this release, the company is aiming to attract buyers looking for a balanced mix of style, performance, and battery life in the mid-range segment. The device is available in multiple configurations and finishes, giving users a range of choices based on their preferences.

In terms of design, the smartphone comes in three colour options, including a standout Crimson Reserve variant that features a premium vegan leather back. Despite its large battery, the phone maintains a relatively slim profile at just 7.82mm thickness, making it comfortable to hold and use. This combination of aesthetics and practicality adds to its overall appeal.

Under the hood, the Redmi Note 15 SE 5G is powered by a 4nm-based octa-core Snapdragon 6 series processor, coupled with an Adreno GPU for handling graphics-intensive tasks. The device is equipped with a substantial 5,800mAh battery, which is expected to deliver long-lasting performance on a single charge. For photography, it sports a 50-megapixel primary rear camera designed to capture detailed and vibrant images.

As for pricing, the handset starts at Rs. 24,999 for the 6GB RAM and 128GB storage variant. The 8GB + 128GB and 8GB + 256GB options are priced at Rs. 25,999 and Rs. 27,999, respectively. However, as part of an introductory offer, the phone is currently available at reduced prices starting from Rs. 19,999. Buyers can also benefit from an instant Rs. 2,000 discount using ICICI Bank cards, along with EMI options of up to six months, making the deal more attractive.

Redmi K Pad 2 Redmi K Pad 2 and New Redmi Laptops Expected to Launch with Redmi K90 Ultra

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Redmi is gearing up to launch its next flagship smartphone, the Redmi K90 Ultra, in China as the successor to last year’s Redmi K80 Ultra. While the official launch date has not yet been confirmed, leaks suggest that Xiaomi may unveil additional devices alongside the new K series phone. Rumours indicate that the Redmi K90 Ultra will be powered by the MediaTek Dimensity 9500 SoC and feature a large 8,500mAh battery with support for 100W wired fast charging, promising strong performance and long-lasting usage.

In addition to the smartphone, Xiaomi is reportedly planning to introduce a compact tablet and a new lineup of laptops during the same event. Tipster Digital Chat Station shared on Weibo that the Redmi K Pad 2 and the upcoming Redmi laptops will accompany the K90 Ultra launch later this month. This move reflects Xiaomi’s strategy to expand its ecosystem of devices, offering consumers more options across multiple categories, from mobile to computing.

The Redmi K Pad 2 is expected to feature an LCD panel, making it a mid-range option for users looking for a portable tablet experience. While detailed specifications remain scarce, the addition of a tablet alongside the K90 Ultra suggests that Xiaomi aims to provide a cohesive experience for users who want a combination of productivity and entertainment across devices. The simultaneous launch could also help strengthen brand presence in both smartphone and PC segments.

Overall, the Redmi K90 Ultra launch is shaping up to be a major event for Xiaomi, with multiple product announcements expected. By pairing a high-end smartphone with a new tablet and laptop offerings, the company is likely targeting tech enthusiasts and loyal Redmi users who seek a connected ecosystem. Fans of the brand can anticipate several product reveals, making this one of the more significant launch events of the month.