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Tesla’s ‘Robotaxi’ Trademark Rejected for Being Too Generic, Says TechCrunch

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The U.S. Patent and Trademark Office (USPTO) has rejected Tesla’s application to trademark the term “Robotaxi” for its autonomous vehicles, ruling that the term is too generic, according to a report by TechCrunch on Wednesday.

Key Points:

  • The USPTO issued a nonfinal office action, giving Tesla three months to respond before the application is officially abandoned.

  • Tesla’s separate application to trademark “Robotaxi” for its upcoming ride-hailing service remains under review.

  • Tesla also attempted to trademark “Cybercab”, but that application is on hold due to conflicts with other trademark claims involving the prefix “Cyber”.

Implications for Tesla:

This development could complicate Tesla’s branding strategy for its upcoming autonomous ride-hailing service, which is slated to launch in Austin, Texas by June. The inability to secure exclusive rights to widely used industry terms may limit Tesla’s marketing and legal protection around these initiatives.

Context:

  • Tesla has been vocal about its ambitions to introduce “autonomous ride-hailing for money,” but the company has acknowledged that shifting global trade policies and political uncertainty may impact both its production and demand forecasts.

  • The term “robotaxi” is commonly used across the autonomous vehicle industry to describe self-driving cabs, making it difficult to claim proprietary ownership.

Stellantis to Provide Two EV Vans to Iveco for European Market Expansion

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Stellantis and Iveco announced a new agreement on Friday in which Stellantis will supply Iveco with two fully-electric (EV) van models, marking a significant step in Iveco’s expansion of its electric vehicle lineup in Europe. The vans, produced by Stellantis, are expected to go on sale by mid-2026, under a ten-year supply agreement. Financial terms of the deal were not disclosed.

The new EV vans will be based on Stellantis’ mid- and large-sized EV van platforms, and will be manufactured at Stellantis’ plants in Atessa (Italy), Gliwice (Poland), and Hordain (France). Once produced, the vans will be distributed across Europe, including the United Kingdom, through Iveco’s established channels.

The two upcoming vans, with gross vehicle weights ranging from 2.8 to 3.1 tons and 3.5 to 4.25 tons, are designed to complement Iveco’s existing battery electric vehicle (BEV) offerings. These vans will help extend the brand’s footprint in the lighter weight segment of the European EV market.

This new partnership follows a similar agreement that Iveco reached last year with Hyundai Motor for the supply of a mid-sized electric van in the 2.5-3.5 ton weight range, further expanding its EV portfolio. Iveco Group, controlled by Exor, the investment arm of Italy’s Agnelli family, is also the largest shareholder in Stellantis.

Explainer: What Autonomous Driving Features Are Available in China?

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China, the world’s largest auto market, is seeing significant advancements in autonomous driving features, with several companies introducing innovative technologies in their vehicles. Chinese electric vehicle (EV) maker BYD recently launched its proprietary advanced driver-assistance system, “God’s Eye,” in a range of models, signaling the start of a potential price war in a highly competitive market.

BYD’s Autonomous Driving Features:

BYD’s “God’s Eye” system is a three-tier platform based on computing power. The most affordable entry-level version, the C model, is available on vehicles priced between 69,800 yuan ($9,500) and 219,800 yuan, under the Dynasty and Ocean series. The system includes features such as:

  • Automatic highway ramp exit/entry
  • Lane keeping and cruise driving
  • Autonomous lane changes and obstacle avoidance
  • Autonomous emergency braking and self-parking upon exit
  • Remote parking

This version of the system uses 12 cameras, five-millimeter wave radars, and 12 ultrasonic radars. Higher-end variations of the system, God’s Eye A and B, are available on more premium models such as Denza and Yangwang brands, utilizing advanced computing and lidar to create 3D images of a vehicle’s surroundings, assisting in navigation around obstacles.

Tesla’s Full-Self Driving (FSD):

Tesla offers its full self-driving (FSD) software for subscription in China, though the features are limited compared to other markets. Tesla vehicles come with basic autopilot features, such as traffic-aware cruise control and in-lane autosteer.

  • Enhanced autopilot, priced at 32,000 yuan, includes auto lane change and auto parking.
  • FSD, priced at 64,000 yuan, will soon allow navigation on city streets and recognition of traffic lights and stop signs, with plans for a release later this year.

Huawei-backed AITO:

AITO, another key player in China’s EV space, equips its M7 model with two versions of Huawei’s advanced driving system. The base version includes navigation on highways, auto ramp entry/exit, and partial auto lane changes, priced at 249,800 yuan. The advanced version, priced at 289,800 yuan, includes lidar-powered features, such as city street navigation and automatic emergency braking for special-shaped obstacles.

AITO’s advanced driving software is also available for subscription on EVs from other brands, including Changan’s Avatr, for approximately $4,100.

Xpeng’s MONA Series:

Xpeng introduced its most affordable EV with advanced autonomous driving capabilities through its MONA sub-brand. The MONA M03 Max, priced from 155,800 yuan, includes a vision-only solution with lane-keeping control, adaptive cruise control, navigation on highways, and smart parking. The vehicle will also feature smart exit from parking spaces.

Xiaomi’s Autonomous Driving System:

Xiaomi has introduced its own smart driving system in the SU7 EVs, priced from 215,900 yuan. The lower-end version of the system includes auto parking and highway navigation. The higher-end version, equipped with lidar, enables additional features like urban navigation, collision avoidance, and special vehicle recognition, available in SU7 trims priced above 245,900 yuan.