Poco Plans to Boost Offline Presence and Target Double-Digit Growth in India by 2025

Poco Plans Significant Offline Expansion in India, Targeting Double-Digit Growth by 2025

Poco, Xiaomi’s sub-brand, is setting its sights on expanding its offline presence in India, according to a recent interview with the company’s India head. With ambitions to capture a larger share of the Indian smartphone market, Poco plans to achieve double-digit growth in 2025. The company aims to compete with the top five players in India’s competitive smartphone sector over the next few years. This strategic move follows Poco’s previous expansion into new online platforms, including Amazon, in addition to its existing presence on Flipkart.

Himanshu Tandon, the head of Poco India, emphasized the company’s plans for expansion in an interview with ET Telecom. Traditionally, Poco has relied heavily on its online sales model, but the company is now developing strategies to make its phones more accessible through offline channels. This change could potentially boost visibility and sales, as India’s offline retail market continues to grow.

Poco’s target for 2025 includes both double-digit growth in terms of overall sales and the goal of capturing a significant portion of the Indian smartphone market. In Q3 2024, Poco held a 5.8 percent market share in India, reflecting a 6.5 percent year-on-year growth, according to data from the International Data Corporation (IDC). The company’s continued expansion into the offline retail space is expected to fuel further market share growth and elevate its brand presence.

The shift towards offline retail is seen as an important step in Poco’s journey to strengthen its position in India’s highly competitive smartphone market. With its focus on expanding both online and offline reach, Poco aims to not only grow its market share but also challenge the dominant players, offering Indian consumers more choices in the budget and mid-range smartphone segments.