Exclusive Collaboration: Honor Joins Forces with Porsche Design for Innovative Product, Unveiling Set for January
A Tribute to Design Excellence: Honor Teases Collaboration with Porsche Design, Featuring Poster of Professor Ferdinand Alexander Porsche
Honor and Porsche Design have officially announced their global partnership, unveiling plans to collaborate on bringing cutting-edge innovation and premium design to smart devices. The first product born out of this alliance is set to make its debut in China come January of the upcoming year. While the specific device name remains undisclosed, speculation points to a potential co-development with Porsche Design for a variant within the upcoming Honor Magic 6 series.
In a Weibo post on Thursday, Honor showcased its collaboration with Porsche Design through a poster featuring both brand logos and the tagline “Born for Pioneers.” The announcement reflects Honor’s commitment to combining exceptional design and performance through innovative collaboration. The anticipation is palpable as this partnership is expected to yield intelligent luxury products that cater to tech enthusiasts and Porsche aficionados alike.
Honor CEO George Zhao expressed enthusiasm about this venture, stating, “Honor’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle.” He also highlighted the exciting new opportunities that this long-term collaboration brings to bolster growth in global markets. The forthcoming product launch will undoubtedly set the stage for an era of refined, high-performance smart devices emerging from this esteemed partnership.
Honor has also shared an image featuring Professor Ferdinand Alexander Porsche, the original designer of the legendary Porsche 911. Honor’s former parent company Huawei worked with Porsche Design previously to release the Porsche Design editions of Huawei Mate 40 RS and Mate 50 RS. The design studio was also behind several BlackBerry smartphones as well.
The first jointly developed smart device between Honor and Porsche Design will be unveiled in January 2024 in China. Honor’s Magic 6 flagships, which are expected to go official early next year, might include a Porsche Design edition.
Honor’s Magic 6 lineup is expected to run on Snapdragon 8 Gen 3 SoC with AI integration as well as upgraded satellite communication features. They will include a Magic Capsule feature resembling Apple’s Dynamic Island. The handsets are said to come with a 160-megapixel periscope zoom camera and OmniVision’s OV50K main sensor.
