Google Unveils AI-Powered Video Creation Tool for Select Workspace Users
Google has officially begun rolling out Google Vids, its new AI-powered video creation tool, to select Google Workspace users. Announced on Thursday, Google Vids is designed to assist users throughout various stages of video production, from scriptwriting to adding multimedia elements. However, unlike AI video generation tools such as Runway or Pika, which can create videos from text prompts, Google Vids focuses on helping users refine their existing content by automating certain tasks, such as integrating stock images, videos, background music, and AI-generated voiceovers. Users can also record their own audio or video to add personal touches to the final production.
The new tool offers a range of features aimed at simplifying the video creation process. One of its key features is script writing assistance, allowing users to generate drafts or improve their existing scripts, making it easier for those without a background in writing to produce engaging content. Additionally, Google Vids facilitates the integration of multimedia assets, including high-quality stock images and videos, which can be seamlessly embedded into the project. For those looking to add a professional touch, the tool also includes options for background music and voiceovers, with AI-generated voices that can be customized to suit the tone of the video.
In terms of accessibility, Google Vids is initially available to a select group of Google Workspace users. These include accounts on the Business Standard and Plus, Enterprise Standard and Plus, Essentials, Enterprise Essentials, and Enterprise Essentials Plus tiers. Educational institutions and users with Education Plus accounts will also gain access to the tool. Additionally, users who have subscribed to Gemini Business, Enterprise, Education, or Education Premium add-ons will be able to take advantage of this new feature.
By offering these tools within Google Workspace, the company aims to streamline content creation for businesses, educators, and other professionals, allowing them to produce high-quality videos with less effort and more flexibility. As Google Vids becomes more widely available, it could prove to be a game-changer for those who rely on video content for communication, marketing, and education. The rollout is expected to continue, with more users gaining access in the coming months.
