Harris Campaign Launches $370 Million Fall Ad Push in Key Battleground States

The Harris presidential campaign has announced a massive $370 million advertising push, focusing on key battleground states in the lead-up to the November election. With $170 million allocated for TV ads and $200 million for digital platforms, the campaign aims to dominate high-viewership moments and secure prime advertising slots before they are sold out.

This aggressive strategy comes in the wake of President Joe Biden’s withdrawal from the race and his endorsement of Vice President Kamala Harris. The campaign’s objective is to define Harris to voters before the Trump campaign can do so, particularly in battleground states like Pennsylvania, Wisconsin, Georgia, and Nevada.

The Harris campaign is prioritizing digital ads on platforms like Hulu, YouTube, and Spotify, reflecting a shift towards engaging voters in today’s fragmented media environment. The campaign has already spent over $33 million on TV and radio ads, with an additional $43 million on Facebook and Google ads, making it the biggest spender in the race so far.

Trump’s campaign has downplayed the Harris campaign’s ad blitz, criticizing it as overspending, but Harris’ team believes this early investment will pay off by securing better ad placements at lower costs. The campaign’s strategy also includes targeting moderate voters by running daytime ads on Fox News, aiming to win over supporters of former GOP presidential candidate Nikki Haley.

This significant ad spend marks a crucial phase in the 2024 election cycle as both parties gear up for the final sprint towards Election Day, making their case to voters in pivotal swing states.