Insights Unveiled: Extensive Report Exposes Netflix Viewing Data for 18,000+ Titles; ‘The Night Agent’ and ‘Wednesday’ Take the Lead
Netflix Hit: ‘The Night Agent’ Records 812.1 Million Hours as Most-Watched Title
Netflix has taken a significant stride towards data transparency by releasing its inaugural comprehensive viewership report, divulging insights into the most-watched movies and series on the platform. The report encompasses a staggering 18,214 titles available on Netflix, each accumulating over 50,000 hours of viewing within a six-month period spanning from January to June. In contrast to the monthly Top 10 listings, this extensive report provides a deeper understanding, outlining key details such as global availability, release dates, and total hours viewed. Topping the charts is the Gabriel Basso-led thriller ‘The Night Agent,’ amassing a colossal 812.1 million hours of watch time, chronicling the journey of an FBI agent ensnared in a labyrinthine government conspiracy.
Trailing closely behind ‘The Night Agent’ is the second season of ‘Ginny & Georgia,’ capturing 665.1 million hours of viewership, closely pursued by the South Korean suspense ‘Glory’ with 622.8 million hours. ‘Wednesday,’ starring Jenna Ortega and drawing inspiration from the iconic Addams Family, secured the fourth position with 507.7 million hours, outperforming the highly anticipated ‘Stranger Things 4.’ Rounding off the top five is ‘Queen Charlotte: A Bridgerton Story’ with 503 million hours viewed.
It’s important to note that Netflix’s methodology for this list relies on total hours viewed rather than the formula employed for the monthly Top 10 rankings, which factored in views by dividing the hours viewed by the runtime.
Netflix pledges to release such comprehensive reports biannually, with the forthcoming edition outlining the most sought-after titles from July to December. These reports will be publicly accessible through downloadable spreadsheets. Dominated largely by Netflix originals, the list includes ‘Rana Naidu’ season 1 as the sole Indian entry in the top 400, accruing 46.3 million hours of view time. The aim, according to Netflix’s blog post, is to furnish creators and industry insiders with deeper insights into audience preferences and resonating content.
The absence of streaming data had been a point of contention during Hollywood labor disputes, prompting demands for residuals from writers and actors for their work showcased on streaming platforms. Netflix, alongside other major studios, faced pressure to be more transparent with streaming data as the industry landscape evolved. Netflix CEO Ted Sarandos emphasized the company’s intent to be more forthcoming with creators, acknowledging the prior lack of transparency that led to skepticism over time. “The unintended consequence of not having more transparent data about our engagement was that it created an atmosphere of mistrust over time with producers and creators and the press about what was happening on Netflix,” Sarandos remarked during a call.
