Instagram’s Threads Updated With TweetDeck-Style View, Multi-Column Feeds on Desktop Website

Threads, Instagram’s microblogging platform and a competitor to X (formerly Twitter), introduced a new TweetDeck-style view along with other desktop features on Thursday (May 30). The update allows users to pin columns on their home screen, a feature initially teased on May 16 during testing phase, as Meta CEO Mark Zuckerberg disclosed. Now globally available, Instagram head Adam Mosseri confirmed the rollout.

The TweetDeck-style layout on Threads enhances user customization, enabling them to “customize and personalize” their viewing experience, as noted by Mosseri in a Threads post. He expressed enthusiasm for future enhancements, aiming to make Threads the premier platform for idea sharing. Users are encouraged to share feedback and suggestions for further improvements.

This update marks a significant evolution for Threads, positioning it more competitively against X and other microblogging platforms. The ability to pin columns for different feeds — including ‘For You’, saved posts, and recent notifications — enhances usability and personalization. It aligns Threads more closely with user expectations for versatile and customizable content consumption on desktop.

As Instagram continues to refine Threads, the rollout of the TweetDeck-style view underscores Meta’s commitment to improving user engagement and experience across its platforms. By integrating features that empower users to curate their content consumption, Threads aims to cater to diverse user preferences and foster deeper engagement within its community.

The global availability of the TweetDeck-style view reflects Meta’s strategy to innovate and differentiate Threads in the competitive landscape of microblogging and social media platforms. The ongoing development and user feedback will likely shape future updates, ensuring Threads remains a compelling choice for users seeking a dynamic and personalized content experience on desktop

Threads — Instagram’s microblogging platform which serves as a competitor to X (formerly Twitter) — rolled out a new TweetDeck-style view in addition to other features for desktop users on Thursday (May 30). The feature which, allows users to pin columns on their home screen, first surfaced on May 16 when Meta CEO Mark Zuckerberg revealed the platform began testing it. It has now been rolled out to users globally, Instagram head Adam Mosseri has announced.

In a Threads post, Mosseri revealed that the new Threads view has started rolling out and users can “customize and personalize” what they see. “We have a lot of great ideas to make this the best website to share ideas, so stay tuned for more and let us know if you have any suggestions”, the Instagram head added further.