Netflix Collaborates with CBS Sports for Christmas Day NFL Games

Netflix has partnered with CBS Sports, owned by Paramount Global, to produce and air two National Football League (NFL) games on Christmas Day this year. CBS will retain broadcast rights for over-the-air television in the cities of the competing teams, while NFL+, the league’s live streaming service, will stream the games on mobile devices across the United States. This collaboration marks Netflix’s first venture into licensing live sports, particularly with the NFL, one of the world’s most popular sports leagues.

In May, Netflix announced plans to stream at least one NFL game on Christmas Day in 2025 and 2026, as part of an exclusive three-season agreement with the league. This initiative is a significant move for Netflix, as it not only highlights the streaming giant’s expansion into live sports but also strengthens its content portfolio. The NFL continues to be the most-watched sports league in the U.S., with this year’s Super Bowl drawing a record 123.7 million viewers. By securing the rights to stream NFL games, Netflix is positioning itself as a key player in the competitive sports streaming market, potentially attracting a broader audience to its platform.