Samsung AI-Enhanced Smart TVs Expected to Receive Seven Years of OS Updates

Initial Updates for Samsung AI TVs from 2023 and Early 2024 Models

Samsung is set to enhance the longevity and performance of its AI-powered smart TVs with a notable update policy. The South Korean tech giant is reportedly offering seven years of free operating system (OS) updates for select models of its artificial intelligence (AI) TVs. This initiative aims to bolster Samsung’s market presence in South Korea and other regions. This announcement follows Samsung’s earlier commitment to seven years of OS updates for its Galaxy S24 series, reflecting a broader strategy to improve product longevity and customer satisfaction.

Samsung’s Commitment to Long-Term OS Support

According to a report by Business Korea, Samsung has unveiled its plan to provide seven years of free OS updates for specific AI TV models. This update policy will initially cover some of the AI TVs launched in 2023 and those released in March 2024. Over time, this support will be extended to additional models, demonstrating Samsung’s commitment to maintaining the relevance and functionality of its smart TVs over an extended period.

Tizen OS: The Backbone of Samsung Smart TVs

The operating system receiving these updates is Tizen OS, Samsung’s proprietary platform developed in collaboration with Intel. Tizen OS is already in use across more than 270 million Samsung smart TVs worldwide. It provides a user-friendly interface and robust performance features, making it a central component of Samsung’s smart TV ecosystem.

Strategic Move to Boost Market Share

The decision to offer seven years of OS updates aligns with Samsung’s strategy to enhance its market share and customer loyalty. By extending the support period for its smart TVs, Samsung aims to offer a more compelling value proposition to potential buyers. This move is expected to differentiate Samsung’s AI TVs from competitors and reinforce the company’s position as a leader in the smart TV market.

Announcement Details

The update policy was announced during a briefing held on August 22 by Yoon Seok-woo, President of Samsung Electronics’ Visual Display Business Division. The briefing took place at the Digital Research Lab of Samsung Electronics’ Suwon Campus in Gyeonggi Province. This public disclosure highlights Samsung’s commitment to transparency and customer engagement regarding its product support strategy.

Impact on Consumers

For consumers, this extended OS support means that their investment in Samsung’s AI TVs will be safeguarded with regular updates, improving the longevity and functionality of their devices. This policy addresses common concerns about the rapid obsolescence of electronics, offering reassurance that their smart TVs will continue to receive updates and enhancements for an extended period.

Future Prospects

Samsung’s initiative sets a precedent for the industry, potentially influencing other manufacturers to adopt similar long-term support strategies. As technology evolves, the emphasis on extended updates could become a key factor in consumer decision-making, highlighting the growing importance of software support in the electronics market. This move by Samsung not only reflects a commitment to its customers but also underscores the company’s forward-thinking approach to technology and product development.