Spotify is testing emergency alerts in Sweden

Spotify’s latest experiment involves testing an emergency alerts system in Sweden, marking a new direction for the streaming platform known primarily for music, podcasts, and audiobooks. According to references found within the Spotify app’s code, the company is exploring a system designed to distribute public announcements related to emergencies, such as accidents, serious events, or disruptions to essential services.

Spotify confirmed to TechCrunch that it is testing this system but did not elaborate on the reasons behind this initiative. Notably, there is no legal requirement in Sweden mandating Spotify to provide such a service. For now, the company is simply exploring the technical feasibility of supporting an emergency alerts system within its app.

Technologist and reverse engineer Chris Messina first discovered this potential feature. He speculated that an emergency alerts service might incentivize Spotify users to enable app notifications. Many users typically disable notifications from non-essential apps, which can hinder Spotify’s ability to engage users and promote new features. An emergency alerts feature could make Spotify a more indispensable app for users, thereby increasing the likelihood that they will keep notifications enabled.

Additionally, incorporating emergency alerts could enhance Spotify’s role as a vital app, similar to how Meta (formerly Facebook) has provided disaster updates through its Safety Check feature for nearly a decade. Google also uses its widespread Android platform to deliver earthquake alerts. In the U.S., there has been discussion among lawmakers about requiring online video and streaming apps to support emergency alerts, a practice already mandatory for TV, radio broadcasters, and cable TV systems.

By venturing into this territory, Spotify could strengthen its position in the market, aligning itself with other major tech companies that offer critical services during emergencies.