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Smartphone Prices Rise as OnePlus, Nothing and Others Feel Impact of Ongoing RAM Shortage

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RAMageddon may hit smartphones before the end of the year — and OnePlus 16 may be in trouble

Smartphone brands are reportedly increasing the prices of their mid-range and flagship devices, as the industry faces mounting pressure from rising component costs. Companies such as OnePlus, Nothing, Realme, and Redmi are said to be adjusting their pricing strategies in response to a global shortage of key hardware components, particularly memory modules like DRAM and NAND storage.

The ongoing surge in artificial intelligence adoption is a major factor behind this shortage. Large technology firms are rapidly acquiring massive quantities of RAM and GPU chips to support AI-driven data centers, significantly straining global supply. At the same time, memory manufacturers are prioritizing the production of high-bandwidth memory (HBM), which is better suited for AI workloads. This shift has reduced the availability of conventional memory components used in smartphones, pushing costs higher for device makers.

As a result, brands are passing some of this increased cost burden on to consumers. For instance, OnePlus has updated the pricing of its latest flagship lineup in India. The OnePlus 15, originally launched at Rs. 72,999 for the base variant, is now listed at Rs. 77,999 for the 12GB + 256GB configuration. The higher-end 16GB + 512GB version has also seen a notable jump, now priced at Rs. 85,999, reflecting a significant increase compared to its initial launch price.

Similarly, the OnePlus 15R has undergone multiple price revisions. The 12GB + 256GB variant, which debuted at Rs. 47,999, has now climbed to Rs. 52,999. Meanwhile, the 12GB + 512GB option is currently listed at Rs. 57,999, up from its earlier pricing. These changes highlight a broader trend across the smartphone market, where supply chain disruptions and evolving industry demands are reshaping pricing dynamics on a global scale.

Nothing Phone 4a Pro Surfaces on Geekbench With Snapdragon SoC; Storage and Colour Options Leak

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Nothing Phone 4a leak points to a march launch - Absolute Geeks UAE

The upcoming Nothing Phone 4a Pro and Nothing Phone 4a appear to be nearing their official debut, as both devices have recently surfaced on multiple certification platforms, including EEC (Europe), TDRA (UAE), and BIS (India). These listings strongly suggest an imminent global launch, with reports pointing toward an early March unveiling by the Carl Pei-led brand. As anticipation builds, fresh leaks have now revealed key performance details and configuration options.

The Nothing Phone 4a Pro has reportedly been spotted on the Geekbench benchmarking platform, offering insight into its expected hardware. According to tipster Abhishek Yadav, the device could be powered by Qualcomm’s Snapdragon 7s Gen 4 chipset. The listing indicates a core configuration consisting of four efficiency cores clocked at 1.8GHz, three performance cores at 2.4GHz, and a prime core reaching up to 2.71GHz. This setup suggests a strong balance between power efficiency and performance, positioning the Pro model as a capable upper mid-range contender.

In addition to performance details, leaks have also revealed the storage configurations and colour options for the Phone 4a series. While the exact variants may vary by region, both smartphones are expected to launch in multiple storage options, catering to users who prioritize either affordability or higher capacity. The devices are also tipped to arrive in distinctive colourways, staying true to Nothing’s signature transparent-inspired design language.

With certifications in place and benchmark listings now surfacing, the official announcement seems just around the corner. If the leaks prove accurate, the Nothing Phone 4a series could deliver a compelling mix of refined design, balanced performance, and competitive pricing, further strengthening the brand’s presence in the global mid-range smartphone market.

Nothing Confirms Bengaluru for India’s First Flagship Store, Its Second Globally

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Nothing to Soon Open its First Global Flagship Store in India | Beebom Gadgets

Nothing has officially confirmed plans to open its first flagship store in India, choosing Bengaluru, Karnataka, as the location. The announcement follows earlier teasers from the company hinting at an upcoming retail expansion in the country. While the exact opening date has not yet been disclosed, the confirmation signals a significant step in strengthening Nothing’s presence in one of its key markets.

According to the company, the upcoming flagship store will serve as a dedicated experiential space where customers can interact with Nothing’s product lineup. Visitors will be able to explore smartphones, true wireless stereo (TWS) earbuds, and other devices up close, with a focus on the brand’s distinctive design philosophy. The hands-on environment is intended to help customers better understand the products before making a purchase decision.

The announcement was shared via an Instagram post by the Carl Pei-led company, highlighting that the Bengaluru store will allow users to engage more deeply with the brand’s ecosystem. Nothing emphasized that the store will showcase its design-driven approach, giving customers the chance to evaluate aspects such as build quality, comfort, and overall usability. Notably, this will be Nothing’s second flagship store globally, following its only existing brand-owned outlet located on Peter Street in Soho, London.

India has become an increasingly important market for Nothing, reflected in its frequent product launches and exclusive events held in the country. The company’s growing focus is further underscored by developments around its sub-brand, CMF, which became a legally incorporated independent entity in India in December 2025. The upcoming Bengaluru flagship store appears to be another strategic move to deepen Nothing’s footprint in the region.