Influencer shopping app LTK introduces an automatic direct message tool
LTK (formerly LiketoKnow.it and RewardStyle), the influential shopping app with 40 million monthly users, unveiled a significant enhancement on Thursday: the introduction of LTK DM, a new direct message tool designed to streamline communication between creators and their followers.
Integrated within the posts section of the LTK app, LTK DM enables creators to efficiently respond to follower inquiries. Here’s how it works: when a creator shares a post on Instagram and a follower comments with “Shop,” the tool automatically triggers a direct message. This message contains a private link directly to the creator’s LTK page, allowing the follower to promptly access and shop for the products featured in the post.
The introduction of LTK DM aims to enhance user engagement and simplify the shopping experience by facilitating immediate access to product information and purchasing options. For creators, this tool represents a streamlined approach to interact with their audience, ensuring swift and effective responses to shopping inquiries directly from their social media posts.
By integrating this feature, LTK continues to innovate within the influencer marketing space, leveraging its robust user base and enhancing the platform’s functionality to meet the evolving needs of creators and followers alike in the realm of digital commerce.
The new LTK DM feature introduced by LTK (formerly LiketoKnow.it and RewardStyle) aims to streamline the process for influencers to convert Instagram comments into earnings while saving time through automation. Previously, influencers had to manually share links with their followers or invest in third-party tools for automated direct messaging.
With LTK DM integrated directly into the LTK app’s posts section, influencers can now automatically respond to followers who comment “Shop” on their Instagram posts. When a follower triggers this response, LTK DM sends a direct message containing a private link to the influencer’s LTK page. This enables followers to quickly access and purchase the products featured in the post without the influencer having to manually send individual links.
By offering this feature at no additional cost, LTK aims to empower influencers globally to enhance their engagement and monetization strategies seamlessly. Starting immediately, LTK DM is available for all users worldwide, providing a user-friendly tool to drive sales and optimize interactions with followers directly through the platform.
