Apple has once again solidified its dominance in the smartphone market, with its iPhone 15 series emerging as the top-selling smartphones globally in the third quarter of 2024. According to a report from market research firm Counterpoint Research, Apple claimed the top three positions in the global best-selling smartphone rankings, showcasing the strong demand for its latest devices. The iPhone 15 led the charge, followed closely by the iPhone 15 Pro Max and the iPhone 15 Pro, which secured the second and third spots, respectively.
The Cupertino-based tech giant’s impressive performance didn’t stop there. Apple managed to secure a total of four spots in the top 10 list, with the iPhone 14 also making a notable appearance in seventh place. This demonstrates Apple’s continued ability to attract a large customer base, even with older models, alongside the newer releases. The iPhone 15 series has been particularly popular, driven by its refined features, powerful performance, and enhanced camera capabilities.
Meanwhile, Samsung, the long-standing rival to Apple, also made its presence felt in the global smartphone race. Although Apple dominated the top spots, Samsung took the lead in the number of devices featured in the top 10 rankings. Notably, a Galaxy S device reentered the list for the first time since 2018, marking a significant milestone for the brand. Samsung’s flagship devices continue to appeal to Android users, thanks to their premium features, strong hardware, and consistent software updates.
Altogether, the top 10 best-selling smartphones accounted for 19% of the total global smartphone market, illustrating the intense competition in the industry. While Apple may lead in terms of individual models, Samsung’s consistent presence in the rankings suggests that the rivalry between the two tech giants remains as fierce as ever. With these trends in place, the remainder of 2024 will likely see continued innovation and strategic moves from both companies to maintain their positions in the highly competitive smartphone market.