Apple has been planning to upgrade its MacBook lineup with OLED displays, with the MacBook Pro slated to receive this enhancement in 2026 and the MacBook Air in 2027. These models were expected to bring better contrast, color accuracy, and energy efficiency to Apple’s laptops. However, recent reports indicate that the launch of the OLED-equipped MacBook Air could be delayed beyond 2027 due to concerns over pricing and supply chain issues. The shift to OLED technology in Apple’s devices has been gradual, with the iPhone 12 marking the company’s first OLED device back in 2020, followed by the iPad Pro (2024) earlier this year.
The MacBook Air, which currently features Liquid Retina displays, was expected to receive an OLED upgrade a year after the MacBook Pro. However, delays may arise due to challenges in scaling up OLED production and rising costs. The MacBook Pro models that were launched in 2024 are already equipped with Liquid Retina XDR screens, and while they offer excellent color and brightness, they still fall short of the deep blacks and high contrast levels that OLED displays are known for. This makes the potential transition to OLED in future MacBook models all the more anticipated by consumers.
Sources from South Korean component manufacturers have indicated that these delays might be linked to the rising production costs associated with OLED screens. Apple is reportedly concerned that the higher price point of OLED MacBooks could deter potential buyers, especially given that OLED screens have not yet proven to be a major selling point for the average consumer. While OLED displays offer clear visual benefits, Apple is mindful of balancing the cost and value proposition of its devices to maintain strong sales.
As Apple navigates these challenges, it’s clear that the company is focused on perfecting the transition to OLED in its laptops. Despite the delays, Apple’s strategy seems to be aimed at ensuring that the OLED MacBook Air meets consumer expectations both in terms of performance and price. Until then, the current MacBook Air and Pro models will continue to feature the high-quality Liquid Retina displays, and it remains to be seen how soon Apple will be able to integrate OLED into its lineup at a price point that resonates with buyers.