Acer CEO Jason Chen: India’s Rapid Growth – We Aim To Contribute Positively
Acer presently produces laptops, monitors, and projectors within the country and is exploring additional opportunities.
“India is a fast-growing market and we want to participate positively, and Acer will be the first one to monitor and take the latest technology to people,” said Jason Chen, Chairman and CEO of Acer.
The technology brand that has been making some rapid strides in offering innovative products recently announced a slew of environmentally conscious products in Dubai.
The line of thoughtfully crafted products includes Aspire Vero 16, powered by Intel Core Ultra processor, ebii eBike, and smart home appliances. Chen expressed his optimism about the brand’s prospects in India.
When asked about making products in India, Chen said, “We don’t manufacture, but India is an exception.” Acer recently collaborated with Dixon to manufacture laptops. Noida-based Dixon Technologies is an electronics manufacturing services company that manufactures monitors, projectors, and smart home appliances for India and abroad.
“We are looking at other possibilities that can fully utilise the manufacturing facility,” the CEO added, hinting at the possibility of manufacturing other products in India.
According to the recent IDC report, Acer is the fifth largest PC company in India in Q3 2023 with an 11.6 per cent market share and it is also one of the major monitor brands in the country. At present, Acer’s manufacturing facility can manufacture up to five lakh laptops per year, and the company also confirmed that it is compliant with the regulations, which require brands to manufacture at least 20 per cent of laptops in the country. Acer also confirmed that the company also exports India-made laptops.
The company has licensed its brand to Indkal Technologies for the manufacturing of smart TVs in India. Additionally, Acer has partnered with eBikeGo to introduce electric vehicles, including the MUVI 125 4G. Furthermore, Acer offers various smart home appliances, including smart air purifiers.
When asked about Arm-based laptops from Acer, Jason said, the company has been offering Arm-based Chromebooks for the last four years. He also stated that Windows PCs are likely to remain primarily on x86 architecture-based processors because of Microsoft Windows OS with its native x86-based instruction set and running Windows on an Arm-based chip requires another layer of emulation, which affects the performance.
Acer has been pushing the concept of conscious computing and green initiative for a while with its Vero branding, and the company’s newly announced Aspire Vero 16 is the company’s first “carbon neutral” product and is made out of 60 per cent post-consumer recycled plastic and the trackpad is also made using ocean-bound plastic.
Acer has prioritized repair-friendliness in its Vero products, simplifying the upgrading and repairing process for Vero-branded PCs. The brand is also collaborating with chosen schools in the US to provide a repair program for eLearning to eligible students and IT professionals.
