Can Barbie Help Combat Teen Smartphone Addiction?

A new Barbie-branded phone launched in the UK and Europe aims to offer a digital detox for young people. This vibrant, simplistic device, manufactured by HMD (known for Nokia phones), has no front camera, limited internet access, and only one game. The company claims the phone responds to growing demand for reduced digital engagement. Critics argue that fostering healthier device use practices would be more effective.

Concerns over smartphone use among children are rising, with parents and educators advocating for reduced screen time or even banning smartphones. Eton College, a prestigious UK school, is providing students with basic “brick” phones to mitigate the impact of technology. Mobile network EE recently advised against smartphones for children under 11.

HMD’s Lars Silberbauer acknowledges the trend toward wanting less digital presence, although he admits he would have preferred to include more features like WhatsApp. In testing, the Barbie phone proved effective as a digital detox tool due to its limited functionality. Its retro design and basic features, including the classic Nokia game Snake, garnered attention but also raised concerns about its effectiveness as a long-term solution.

With a launch price of £99, the Barbie phone is priced higher than standard feature phones, raising questions about its value. Experts suggest that while there is a market for “dumbphones,” a more sustainable approach involves teaching children digital literacy and responsible device use. HMD is also developing a new device in collaboration with parents, aiming to balance between a traditional smartphone and a more controlled digital experience.