Directo transforms a TikTok travel hack into a Chrome extension that finds deals

The viral travel hack on TikTok, which advises users to save money by booking directly with hotels and Airbnbs, has spurred interest and led to the emergence of new tools like Directo. Directo, a startup, aims to facilitate these direct bookings with a Chrome extension. This extension guides users to the property’s website, where they can often find discounted rates since the property avoids paying commission fees to third-party booking platforms.

This strategy has gained popularity among travelers seeking to cut costs, especially for longer stays where the savings from avoiding commission fees can be significant. Creators and influencers across social media platforms frequently share variations of this money-saving tip, utilizing methods like reverse image searches on listing photos to locate direct booking options.

Directo’s introduction reflects a broader trend where consumers are increasingly seeking ways to bypass intermediary fees and secure better deals directly from service providers. As travelers continue to prioritize savings and transparency in booking accommodations, innovations like Directo are likely to play a pivotal role in reshaping how individuals approach travel planning and expense management.