Expanding Horizons: Acer’s Strengthened ‘Make in India’ Pledge Includes AI PCs, eMobility, and Beyond

Make in India: Government’s Initiative to Strengthen Domestic Manufacturing

Amidst the backdrop of its chairman’s visit to India, Acer, the Taiwanese electronics giant, has reinforced its unwavering dedication to bolstering the Make in India initiative. Emphasizing India as a pivotal market, the 47-year-old company disclosed its strategic intent to delve deeper into India’s technological landscape by venturing into novel segments such as consumer electronics, eMobility, and AI PCs. Acer’s vision for the imminent future encompasses the integration of additional strata of eco-friendly technologies, solidifying its resolve to achieve carbon neutrality in due course.

The Make in India initiative, launched by Prime Minister Narendra Modi’s government in September 2014, underscores India’s revitalized emphasis on manufacturing. It endeavors to stimulate investments, foster innovation, enhance skill development, and position India as a global hub for manufacturing.

Acer’s roadmap involves an expansion of manufacturing operations for its upcoming product lines within India. With a keen focus on collaboration, the company intends to forge more partnerships with local original design manufacturers (ODMs) to bolster its production capacity. This expansion encompasses a diverse array of IT hardware products, including laptops, desktops, tablets, servers, workstations, and PC monitors, targeting an annual manufacturing capacity exceeding three million units.

“The Indian landscape is a thriving ground for innovation and expansion, and we believe in the potential of the Indian consumer base,” Jason Chen, Chairman and CEO of Acer Inc., said in a statement.

As the company recently explained in the Dubai COP28 Global Press Conference, Acer will now be foraying out of the traditional computing landscape.

Through its new and eco-friendly ‘Conscious Technology’, the company aims to develop laptops laced with Artificial Intelligence (AI) technologies like GenerativeAI (GenAI). One such laptop series the company has is named the Aspire Vero lineup.

“Acer has also pledged a commitment to achieving carbon neutrality for its Aspire Vero laptop line, beginning with the latest Aspire Vero 16 model. Acer seeks to amplify positive impacts on the environment through united actions; 60 percent of its critical suppliers have committed to RE100 or set science-based carbon reduction targets (SBT). Acer has set a goal to use 20-30 percent post-consumer recycled plastic in its computers and monitors by 2025, for which 17 percent use was achieved in 2022,” company representatives had said during the Dubai event.