Honor officially introduced its highly anticipated Alpha Plan on Sunday, outlining a three-step vision aimed at fostering an open artificial intelligence (AI) ecosystem. Ahead of Mobile World Congress (MWC) 2025 in Barcelona, the Chinese tech brand unveiled a series of AI-driven innovations, including AI-powered imaging technology for mobile devices, AI agents, and a next-generation AI PC. Additionally, the company emphasized its long-term commitment to expanding AI applications beyond conventional devices, touching on advancements in physical AI (robotics) and artificial general intelligence (AGI).
As part of its AI strategy, Honor detailed the Alpha Plan in a newsroom post, positioning it as a roadmap to becoming a key player in the AI-powered device ecosystem. The company aims to collaborate with leading industry partners such as Qualcomm and Google Cloud to drive innovation in AI hardware and software. To strengthen its ecosystem approach, Honor also engaged telecom giants including CKH Group, Orange, Telefónica, and Vodafone, signaling its intent to integrate AI across multiple technology domains.
James Li, CEO of Honor, underscored the transformative potential of AI in reshaping industries and society. “It is clear that the AI revolution will reshape the paradigm of the device industry—completely transforming our productivity, our society, and even our culture more than ever before,” Li stated. He also stressed the importance of industry-wide collaboration, urging companies to embrace openness in AI development to unlock its full potential.
Honor’s Alpha Plan represents a strategic shift toward AI-centric product innovation, positioning the brand at the forefront of the evolving tech landscape. With AI integration across devices and a strong push toward AGI, Honor seeks to redefine how users interact with technology in their daily lives. As the AI industry advances, the success of this initiative will likely depend on Honor’s ability to foster a seamless and interconnected AI ecosystem with its partners.
