LinkedIn plans to add gaming to its platform
LinkedIn’s foray into gaming marks a significant expansion of its platform beyond its traditional focus on networking and recruitment. By introducing games like “Queens,” “Inference,” and “Crossclimb,” LinkedIn aims to enhance user engagement and encourage longer sessions on the platform.
The decision to tap into the puzzle gaming trend, popularized by games like Wordle, reflects LinkedIn’s strategy to leverage existing consumer behaviors and interests. These games provide a casual and enjoyable way for users to interact with the platform while potentially fostering a sense of community and competition among professionals.
The incorporation of player scores organized by places of work adds an interesting social element to the gaming experience, potentially encouraging friendly competition between colleagues and companies. This gamification of professional interactions could further differentiate LinkedIn from other social platforms and deepen user engagement.
As LinkedIn continues to evolve its offerings, it will be intriguing to see how users respond to the introduction of gaming and whether it succeeds in driving increased time spent on the platform.
BREAKING: #LinkedIn is working on IN-APP GAMES!
There are going to be a few different games and companies will be ranked in the games based on the scores of their employees!
Pretty cool and fun, in my opinion! pic.twitter.com/hLITqc8aqw
— Nima Owji (@nima_owji) March 16, 2024
LinkedIn’s confirmation of its gaming initiative underscores its efforts to introduce new features to enhance user engagement and interaction on the platform. By incorporating puzzle-based games, LinkedIn aims to add an element of fun while fostering deeper relationships among its users.
The spokesperson’s statement highlights the potential for gaming to serve as a catalyst for conversations and connections within the professional community. While no launch date has been provided yet, LinkedIn users can anticipate the arrival of these games in the near future.
It’s worth noting the significance of Microsoft’s dominance in the gaming industry, as it further emphasizes the company’s expertise and resources in this space. With Microsoft’s extensive gaming portfolio, including Xbox and major acquisitions like Activision Blizzard and ZeniMax, LinkedIn may benefit from synergies and insights gleaned from the broader gaming ecosystem.
As LinkedIn continues to innovate and diversify its offerings, the addition of gaming could represent a strategic move to capture users’ attention and drive sustained engagement on the platform.
