OnePlus Signals Potential Market Shift: Removes TV and Monitor Categories from India Website

OnePlus, the renowned Chinese brand under the BBK Electronics umbrella, may be signaling a significant shift in its business strategy by potentially discontinuing the production and sale of televisions and monitors in India. This speculation arises from the recent removal of the TV and Displays categories from its official website in India, leaving room for conjecture about the brand’s future trajectory in the market.

Back in 2019, OnePlus made a bold foray into the Indian television segment with the launch of the OnePlus TV Q1 series, marking its entry into the realm of smart TV manufacturing. Over subsequent years, the brand continued to expand its portfolio, introducing multiple affordable and mid-range smart TV models tailored to the preferences of Indian consumers. Despite these efforts, OnePlus has remained tight-lipped regarding any official statement confirming its potential withdrawal from the TV and Display business in India.

The abrupt removal of the TV and Displays sections from the brand’s Indian website has sparked speculation and raised questions about the future of OnePlus in the smart TV market. Currently, attempting to access these sections leads users to a 404 error page, further fueling rumors of an impending departure from the segment.

Despite the conspicuous absence of an official announcement, industry observers and consumers alike await clarification from OnePlus regarding its stance on the matter. The absence of any official communication has prompted inquiries from various quarters, with enthusiasts eagerly anticipating insights into the brand’s strategic decisions regarding its presence in the smart TV market in India. As the speculation persists, stakeholders remain poised for updates from OnePlus, which could potentially shed light on the brand’s evolving business strategy and its implications for the Indian consumer electronics landscape.

OnePlus may have decided to discontinue the production and sale of televisions and monitors in India. The BBK Electronics-owned Chinese brand has removed the TV and Displays categories from its India website hinting at a potential shift in business strategy. OnePlus forayed into the television category back in 2019 by launching the OnePlus TV Q1 series. Over the years, it released multiple affordable and mid-range smart TV models in the country. OnePlus is yet to share an official statement regarding its exit from the TV and Display business in India.

OnePlus has silently removed the TV and Displays sections from its official Indian website, indicating a potential departure from the TV market in the country. The microsite for TVs and Display currently shows a 404 error page.

So far, OnePlus has not announced its exit from the smart TV market in India. Gadgets 360 has reached out to the brand for a comment on the matter and will update the story once we get a response.