Report: Apple Considering Rebranding Apple ID to Apple Account in 2024

A recent report has hinted at a potential rebranding initiative for Apple’s ubiquitous user identification system, Apple ID, with the introduction of the new moniker, Apple Account, expected to occur before the conclusion of 2024. The evolution of Apple ID dates back to the inception of iCloud in 2011, offering users a formal email address for seamless access to a plethora of Apple services.

While iterations of Apple’s user identification system have persisted since the early 2000s, undergoing transitions from iTool to .Mac and subsequently @me.com, its contemporary manifestation has remained unchanged for over a decade. Despite the absence of explicit rationale behind the purported rebranding, industry watchers speculate potential strategic motivations driving this anticipated transformation.

According to sources familiar with Apple’s internal operations cited in a report by MacRumors, the decision to transition from Apple ID to Apple Account is purportedly part of the company’s ongoing experimentation with branding strategies. While concrete details regarding the rebranding initiative remain undisclosed, indications suggest the likelihood of its implementation within the current calendar year. Speculation abounds regarding the prospective timeline for this transition, with industry insiders speculating a concurrent rollout alongside the highly anticipated releases of iOS 18 and macOS 15, tentatively scheduled for September or October.

The impending rebranding of Apple ID to Apple Account raises intriguing questions surrounding its potential implications and underlying motivations. As the linchpin facilitating access to an extensive suite of Apple’s ecosystem, including iCloud, Apple Music, Apple TV+, and Apple Pay, Apple ID holds paramount importance in the digital lives of millions of users worldwide.

Whether the rebranding signifies a substantive structural overhaul akin to earlier transitions or primarily constitutes a strategic marketing maneuver remains a subject of conjecture. As Apple enthusiasts await official confirmation and additional details regarding this impending transition, speculation mounts regarding the potential impact on user experience and the broader Apple ecosystem.

Last year, Apple announced the support of passkeys with iOS 17 and macOS Sonoma. Apple users were automatically assigned a passkey, which can be used to sign into their Apple ID on the web. This meant users would not require passwords to log into their account, and passkeys also added an additional layer of security.

While the arrival of iOS 18 could potentially end the era of Apple ID, there are reasons to look forward to it too. According to a report, the next generation of iPhone operating system could bring a visual upgrade in the user interface (UI) and add elements from the Apple Vision Pro such as translucent effect and the blur effect. iOS 18 is also said to bring a range of artificial intelligence (AI) features to the iPhone.