Robinhood acquires Pluto to integrate AI tools into its investing app

Robinhood has announced its acquisition of Pluto Capital, Inc., an AI-powered research platform aimed at enhancing investment capabilities on its app. The acquisition, revealed on Monday, positions Pluto’s technology to integrate with Robinhood’s platform, offering tools for faster trend identification, investment guidance, and real-time portfolio optimization.

Jacob Sansbury, founder of Pluto, will join Robinhood as part of the deal’s completion, though specific financial terms were not disclosed. His role will involve spearheading the integration of AI technologies into Robinhood’s trading app, leveraging Pluto’s expertise in data analysis and large language models (LLMs) to process global financial data and user-specific information in real-time. This capability aims to enable Robinhood users to capitalize swiftly on emerging investment opportunities.

Pluto’s platform will further enable Robinhood to tailor investment strategies based on individual user profiles, considering factors like risk tolerance, investment objectives, and past behavior. The integration promises to provide investors with timely updates and insights, facilitating informed decision-making and optimizing portfolio outcomes.

Founded in 2021, Pluto had previously raised $4 million in seed funding rounds, valuing the company at $12 million (pre-money), according to PitchBook. Investors in Pluto included at.inc/, Switch Ventures, Caffeinated Capital, and Maxime Seguineau, highlighting early support for its innovative approach to AI-driven financial analytics.