Samsung Introduces ‘New BigInnings’ Program to Drive Sales Amid Wedding Season in the Country

In a strategic move to cater to the festive spirit of the wedding season in India, Samsung has rolled out enticing seasonal offers across its diverse product portfolio, spanning smartphones, wearables, TVs, tablets, audio products, and more. The company has introduced the ‘New BigInnings’ program, designed to elevate sales during this celebratory period. Under this program, consumers are presented with carefully curated product packages, available for purchase when acquiring three or more Samsung products. The initiative not only extends discounts but also provides special services to assist consumers in setting up their new homes.

According to a press release from Samsung, customers stand to benefit from a seven percent discount when purchasing three or more Samsung products, adding a significant incentive for those looking to make multiple acquisitions. The ‘New BigInnings’ program is set to run throughout the wedding season, concluding on February 29, 2024. In addition to discounts, Samsung is offering affordable EMI options starting at Rs. 6,999, further enhancing the accessibility of its products.

The program encompasses a broad spectrum of products, extending discounts to smartphones, home entertainment solutions, audio products, and more. Notably, the seven percent discount is applicable to a combination purchase that includes the latest Samsung foldables such as the Galaxy Z Fold 5 and Galaxy Z Flip 5, as well as wearables like the Galaxy Watch 6 Classic, Galaxy Watch 6, and Galaxy Buds 2. This initiative reflects Samsung’s commitment to enhancing the consumer experience, delivering value, and fostering a sense of celebration during the auspicious wedding season.

The Samsung Galaxy Z Fold 5, launched in July, runs on Snapdragon 8 Gen 2 Mobile Platform for Galaxy SoC and sports a 7.6-inch AMOLED inner display, along with a 6.2-inch cover screen. The foldable uses Samsung’s new Flex Hinge with a dual rail structure. The 256GB variant of the foldable is priced in India at Rs. 1,54,999.

Meanwhile, the Galaxy Z Flip 5 also runs on the custom Snapdragon 8 Gen 2 Mobile Platform for Galaxy. It sports a 6.7-inch full-HD+ (1,080×2,640 pixels) Dynamic AMOLED 2X Infinity Flex inner display with 120Hz adaptive refresh rate. The cover display is a 3.4-inch Super AMOLED folder-shaped screen with 720×748 pixels resolution and a refresh rate of 60Hz. The 256GB variant of the phone costs Rs. 99,999.

In addition to the smartphones and wearables, Samsung is also providing discounts on the combination purchase of its televisions like the Neo QLED TV, QLED TV, and Frame TV, alongside its line of refrigerators. Offers are also available on Samsung soundbars, ACs, washing machines, microwaves, and more.

“We are thrilled to introduce the New BigInnings programme for newlywed consumers as they begin setting up their new life together. Beyond providing amazing offers, this initiative offers memorable experience with seamless and hassle-free service,” Sumit Walia, Senior Director, Samsung India said in the press release.