Samsung Unveils New AI-Powered Bespoke Series Home Appliances

Samsung launched its range of new artificial intelligence (AI)-powered home appliances at its Welcome to Bespoke AI event on Wednesday. The event was physically held in three locations — Seoul, Paris, and New York City — showcasing the products that will be launched into respective markets. This year, the South Korean tech giant has integrated AI into its products, bringing new features and capabilities to users. Samsung is also integrating its Knox security platform to protect user data located on the connected appliances.

The announcement was made via a post on the company’s newsroom. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, said, “Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market how appliances can be customized to best fit each user’s home and lifestyle. Five years later, we now share our vision for AI in appliances with products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

All three event locations had separate product lineups, and Seoul had the largest variety with a total of 14 products launched. Some of the products launched at the event include the Bespoke French Door Refrigerator with AI Family Hub, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI, Bespoke Jet AI, Bespoke Cube Air Infinite Line, as well as some specific products targeted at the European and North American markets. All the products come with built-in Wi-Fi, internal cameras, AI chips, and compatibility with the SmartThings application.

Samsung’s new appliances aim to make household chores more efficient and personalized. For instance, the Bespoke AI Laundry Combo can detect fabric types and adjust washing and drying cycles accordingly, while the AI Family Hub refrigerator provides meal planning recommendations and grocery management through its smart display.

In addition to the practical benefits, the Bespoke series offers customizable aesthetics, allowing users to choose colors and finishes that match their home decor. This blend of functionality and design reflects Samsung’s commitment to creating appliances that are both innovative and adaptable to individual preferences.

The integration of AI and connectivity in these new products marks a significant step forward in the evolution of smart home technology. Samsung’s emphasis on security with its Knox platform further underscores its dedication to protecting user data in an increasingly connected world.

As these products roll out across different markets, they are expected to set new standards for smart home appliances, combining advanced technology with user-friendly features to enhance daily living. Samsung’s strategic launch in major global cities highlights its ambition to lead the way in the next generation of home automation.