Samsung Electronics is taking smart home integration to a new level with its latest Bespoke AI refrigerator lineup. Previously, customers used Galaxy Watches to locate misplaced phones—but now, Samsung’s fridges can do the job. With a built-in nine-inch display and voice-enabled assistant, users can simply say, “Hi Bixby, find my phone,” and the fridge will ring the correct device, recognizing different family members’ voices for tailored assistance.
Beyond phone-finding, these AI fridges act as a central control hub for the smart home. Users can give voice commands to adjust air conditioners or control window blinds, and the system responds based on real-time weather data to ensure optimal comfort. This was among several innovative features Samsung unveiled during its latest product showcase event in Seoul, where the company highlighted its expanding use of artificial intelligence in everyday appliances.
Samsung’s broader strategy is clear: to lead the next generation of smart living by embedding AI into a wide range of home products—from refrigerators and robot vacuums to washing machines. The aim is to create a more seamless, personalized, and connected user experience. These enhancements are part of a calculated push to maintain market leadership while redefining how consumers interact with their living spaces.
According to Moon Jeong Seung, head of the digital appliance R&D division, the increased integration of AI is expected to drive strong sales in the coming year. With expertise spanning both mobile and home electronics, Samsung is uniquely positioned to develop an expansive, interconnected ecosystem. By linking the half-billion devices it sells annually, the company envisions a future where homes are not just smart—but intelligent and intuitive.
