Sneak Peek: HMD Teases July Unveiling of Two New Self-Branded Smartphones

Having been a prominent player in the smartphone market through its Nokia-branded devices for the past seven years, HMD Global has now decided to chart a new course by venturing into the realm of self-branded mobile devices. This strategic move marks a significant transition for the company, signaling its ambition to establish a distinct identity in the fiercely competitive smartphone landscape. With the recent unveiling of its HMD or Human Mobile Devices brand, excitement has been palpable among tech enthusiasts and consumers alike, eager to witness what innovations HMD has in store.

At the heart of HMD’s new venture lies a promise of innovation and creativity, evident in its teaser campaign that has captured the attention of the tech community. With four pixelated images teasing upcoming devices set for announcement in July, speculation has been rife about the company’s intentions and the potential features of these new offerings. Moreover, in a surprising twist, hints have emerged suggesting a collaboration with Mattel to introduce a Barbie-branded feature phone, adding an intriguing dimension to HMD’s product lineup and expanding its reach to diverse consumer demographics.

Now, as anticipation reaches a fever pitch, a new teaser offers a tantalizing glimpse at what HMD has been diligently crafting behind the scenes. With two distinct smartphone designs teased, the company appears poised to make a bold statement with its inaugural self-branded devices. As the unveiling date draws near, all eyes are on HMD Global, eager to witness how these upcoming smartphones will redefine the company’s trajectory and shape the future of mobile technology.

Another image leaked by Nokia Mob, shows another similar image of a phone inserted into a pocket, but with a different colour and noticeably different finish. The source claims that it could be a phone focussed on repairability, and states that it is similar to the N159V model that was leaked earlier. However, zooming into the image also shows the fineprint on the camera module that reads as “108” a 108-megapixel rear camera.

This phone is seen with a lustrous pink rear panel with a black rear camera module, and just like the officially teased image, it also proudly showcases the new HMD logo without revealing anything else. The pink phone seems similar to a previously leaked HMD device that also showed a 108-megapixel rear camera setup, but in a cyan finish.

Both images clearly state that these smartphones with a slate-like form factor will be launching in July this year. So we will have to wait and watch as more details about these upcoming smartphones are gradually teased or revealed.

Meanwhile, the lime green device from a pixelated launch revealing four devices, still remains a mystery. At the launch, HMD Global explained that the pink device (which clearly appears to be a smaller feature phone) will be a Barbie-branded flip phone that has been designed in partnership with toymaker Mattel. There aren’t too many details about the Barbie feature phone either, but it is expected to have a retro design and come in a distinctly recognisable pink finish.