AddGlow challenges Reddit and Facebook with community-building software tailored for brands
Ina Herlihy perceives a missed opportunity for e-commerce brands that rely exclusively on third-party community platforms like Reddit and Facebook Groups. She argues that these brands are forfeiting potential organic traffic and revenue. As the costs associated with acquiring new users soar, often by significant margins, brands must prioritize enhancing retention and organic traffic, Herlihy explained to via email. She posits that by establishing an onsite community, brands can bolster retention rates and drive more organic traffic because the community resides on their own domain. Devamını Oku