ByteDance Signs AI Copyright Pact With Hollywood Trade Group
ByteDance has reached an agreement with the Motion Picture Association (MPA) to strengthen copyright protections across its AI-powered video and image-generation tools.
The agreement covers ByteDance’s Seedance video model and Seedream image-generation system, both of which have faced criticism from Hollywood studios over their ability to create content featuring copyrighted characters and celebrity likenesses.
The pact follows a cease-and-desist letter sent by the MPA earlier this year after companies including Disney raised concerns that ByteDance’s generative AI tools could reproduce protected film and television content without authorization.
ByteDance said newer versions of its models now include stronger intellectual-property safeguards. The technology is available across several company services, including TikTok, CapCut and Dreamina.
Both ByteDance and the MPA said they plan to continue working together as generative AI technology evolves, with a focus on improving protections for copyrighted material.
The agreement reflects growing pressure on AI companies to develop more effective controls around intellectual property as image and video generation tools become increasingly realistic and widely used.


