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Perplexity Teams Up With Snapchat to Bring AI-Powered Search to the App

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Snapchat X Perplexity AI $400 Million Collaboration

Perplexity and Snap, the parent company of Snapchat, announced a strategic partnership on Wednesday to bring AI-powered search and chat capabilities directly into the social media app. Under the agreement, Perplexity’s AI chatbot will be integrated alongside Snapchat’s existing My AI feature, allowing users to ask a wide range of questions and receive intelligent responses in real time. The collaboration not only expands Snapchat’s AI offerings but also provides financial benefits to Snap through the partnership.

According to a Snap newsroom post, Perplexity’s AI chatbot will soon be accessible to more than 943 million monthly active users (MAUs) on Snapchat. The integration aims to make AI a more natural and interactive part of the app experience, enabling users to explore information, engage in dynamic conversations, and discover new content without leaving the platform.

Evan Spiegel, CEO of Snap Inc., emphasized the company’s vision for AI in social media, stating, “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations. This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat.” By embedding AI seamlessly into everyday interactions, Snapchat hopes to elevate user engagement and satisfaction.

The collaboration also signals Snap’s commitment to innovative AI partnerships that bring meaningful value to its community. By integrating Perplexity, the company strengthens its position in the rapidly evolving AI landscape, offering users smarter tools for learning, entertainment, and social interaction while providing developers with new opportunities to expand AI-driven experiences within the app.

Google Alerts Users to AI-Powered Scams Preying on Job Seekers and Companies

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Google Issues Warning on AI-Driven Scams Targeting Job Seekers and Businesses

Google has issued a fresh warning about the rise of AI-powered scams, which are becoming increasingly sophisticated and difficult to detect. In its latest advisory, the company highlighted that cybercriminals are leveraging generative artificial intelligence to produce fake job listings, cloned business pages, and deceptive apps that closely mimic legitimate platforms. With the holiday season and year-end hiring cycles approaching, Google cautions that both individuals and businesses are at heightened risk, emphasizing the need for extra caution online.

The tech giant’s Trust & Safety team noted that scammers are employing AI tools to replicate corporate branding, mimic official websites, and fabricate convincing recruiter profiles. These AI-generated materials can appear strikingly authentic, making it challenging for job seekers and business owners to distinguish real opportunities from fraudulent ones. According to Google, one of the most common tactics involves creating fake job postings designed to extract personal information or redirect victims to malicious websites.

Small and medium-sized businesses are also being targeted, as AI allows scammers to duplicate online business listings and create lookalike apps that appear official. Google warns that these fraudulent platforms can trick users into providing sensitive financial information or downloading malware. The advisory encourages users to verify company credentials, scrutinize URLs, and be cautious of unsolicited communications, particularly when they involve job offers or requests for payment.

By issuing this alert, Google hopes to raise awareness of the evolving threat landscape shaped by AI technologies. The company advises both individuals and organizations to remain vigilant, employ multi-layered security measures, and report suspicious activity immediately. As generative AI becomes more accessible, the advisory underscores the importance of combining technological safeguards with human judgment to stay ahead of increasingly clever digital scams.

Google Integrates Gemini’s Deep Research Tool Into Workspace Apps, Makes It Free to Use

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Google Expands Gemini’s Deep Research Tool to Workspace Apps, Now Free for All Users

Google has rolled out a major update to its AI chatbot Gemini, expanding the capabilities of its Deep Research tool. The new feature allows Gemini to connect directly with multiple Google Workspace apps, including Docs, Sheets, and Drive, enabling it to process data stored across these platforms. This integration allows users to generate more thorough and context-aware reports, streamlining research and productivity tasks. Notably, Google has made this feature free, granting access to all users regardless of whether they have a paid subscription.

In a detailed blog post, Google explained how the upgraded Deep Research tool works. Previously, Deep Research could create structured research plans and execute them based on user prompts, acting like an AI assistant capable of summarizing and analyzing information. With the Workspace integration, Gemini can now pull relevant data directly from documents, spreadsheets, and other stored files, creating a more connected and intelligent research experience.

Google has positioned Deep Research as a versatile tool, describing it as a digital research assistant suitable for a wide range of users. From students working on assignments to scientists drafting a thesis, the AI is designed to save time and improve the quality of output by synthesizing data from multiple sources. This update underscores Google’s broader push to integrate AI more deeply into everyday productivity tools, making Workspace not only a collaboration suite but also a hub for intelligent research.

By offering this feature for free, Google is lowering the barrier for users to access advanced AI capabilities, potentially broadening adoption of Gemini across both educational and professional settings. Analysts view this move as a strategic step to make Workspace apps more indispensable, while also giving users a taste of the kind of intelligent AI assistance Google plans to expand across its ecosystem in the coming years.