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Baidu Partners with Switzerland’s PostBus to Launch Apollo Go Robotaxis in Europe

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Baidu (9888.HK) announced a partnership with Switzerland’s PostBus on Wednesday to bring its Apollo Go autonomous vehicle service to the country, marking the Chinese tech giant’s first robotaxi deployment in Europe. The deal highlights Baidu’s rapid international expansion in self-driving technology amid slowing growth in its traditional advertising business.

Under the partnership, PostBus, a subsidiary of Swiss Post and one of the country’s major public transport operators, will collaborate with Baidu to introduce driverless vehicles to eastern Switzerland. The service will cover the cantons of St. Gallen, Appenzell Ausserrhoden, and Appenzell Innerrhoden, with a trial fleet set to begin testing in December 2025 and full operations expected by early 2027, according to Baidu’s statement.

The agreement follows Baidu’s recent partnerships with Lyft and Uber, under which the company will deploy thousands of its Apollo Go robotaxis across several European and international markets beginning next year. The Swiss launch signals Baidu’s ambition to become a key player in global autonomous mobility, challenging U.S. and European rivals such as Waymo, Cruise, and Mobileye.

Baidu said its Apollo Go platform now operates more than 1,000 fully driverless vehicles in 16 cities worldwide, including Dubai, Abu Dhabi, and Hong Kong. The company has positioned Apollo Go as one of the largest autonomous ride-hailing services in the world, with millions of rides completed.

As China’s economy cools, Baidu has increasingly shifted its focus toward artificial intelligence and autonomous transportation technologies to diversify its revenue. The collaboration with PostBus gives Baidu a foothold in the European market, where regulatory approval for driverless vehicles has been gradually expanding.

Industry analysts say the partnership could make Switzerland a testing ground for wider European adoption of Baidu’s robotaxi systems, blending Chinese innovation with Swiss public transport infrastructure.

Baidu’s Robotaxi Unit Eyes Global Expansion Amid Rising Competition

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Baidu’s autonomous driving division, Apollo Go, is reportedly exploring potential expansion into international markets in the near future. According to an inside source, discussions with various firms are underway, although specifics on timelines or targeted regions have not yet been revealed.

Baidu is currently one of China’s leading operators in the robotaxi sector. The company has made significant strides in autonomous driving technology and has been allowed by local regulators in cities like Beijing and Wuhan to run commercial self-driving taxi services. Wuhan stands out as Apollo Go’s largest area of operation, where robotaxis have been in use beyond just testing phases.

The move toward global expansion comes amid increasing competition in the robotaxi space, particularly as Tesla gears up for its much-anticipated robotaxi event this Thursday. Another Chinese player in the field, WeRide, recently announced a partnership to integrate its autonomous vehicles with Uber’s ride-hailing platform in Abu Dhabi. However, that collaboration is not expected to extend to the U.S. or Chinese markets.

In July, electric vehicle giant BYD also teamed up with Uber to work on developing “autonomous-capable vehicles” for Uber’s platform, though no further details have been disclosed regarding this partnership.

In China, Baidu’s Apollo Go, along with other companies like Pony.ai, heavily subsidizes robotaxi rides to drive user adoption. While regulations currently mandate a human attendant to be present inside some of the autonomous vehicles for safety reasons, Baidu continues to push forward with its self-driving services. By late July, Apollo Go had reportedly completed over 7 million robotaxi rides.

On a separate note, Baidu announced changes to its executive leadership on Tuesday. Rong Luo, who was serving as the company’s Chief Financial Officer (CFO), will step down from that role to take on the position of Executive Vice President overseeing Baidu’s mobile ecosystem unit. Junjie He, the former head of the mobile division, will take over as interim CFO. The company characterized these shifts as part of a “management rotation.”