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Xiaomi Boosts EV Delivery Targets Amid Surging Demand

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Increased Goals Reflect Growing Market Success

Xiaomi Corp has raised its 2023 electric vehicle (EV) delivery target for the third time, now aiming to deliver 130,000 units of its debut SU7 sedan. This is a significant increase from its initial goal of 76,000 when the car launched in March.

The SU7, inspired by Porsche designs, has captivated buyers with a starting price below $30,000, undercutting Tesla’s Model 3 in China by $4,000. Xiaomi’s success reflects broader trends in China’s EV market, where electric and plug-in hybrid vehicles accounted for over half of October’s auto sales, a 56.7% year-on-year increase.

Scaling Production to Meet Demand

Xiaomi has ramped up production since June, doubling shifts at its factories and introducing the premium SU7 Ultra, priced above $110,000. The company’s manufacturing facilities now have a capacity of 20,000 units per month, with room for further growth.

President Lu Weibing highlighted Xiaomi’s continued investment in both hardware and software to support new models and autonomous driving technology.

Financial Performance and Market Position

In the third quarter, Xiaomi reported revenue of 92.5 billion yuan ($12.77 billion), surpassing analysts’ expectations of 91.1 billion yuan. However, its EV unit remains unprofitable, recording a loss of 1.5 billion yuan for the quarter, despite a 17.1% gross profit margin.

Xiaomi’s smartphone division remains a cornerstone of its business, maintaining its rank as the world’s third-largest smartphone maker with a 14% market share and 42.8 million units shipped in Q3.

The company’s adjusted net profit rose 4.4% to 6.25 billion yuan, exceeding market estimates of 5.92 billion yuan.

Future Projections and Market Expansion

Analysts at Huatai Securities forecast Xiaomi will deliver 400,000 EVs in 2025, with EV sales projected to contribute 20% of revenue, compared to 8% this year. To support growth, Xiaomi plans to expand its retail footprint in mainland China from 13,000 to 15,000 stores by year-end and to 20,000 by 2024.

The company’s strategic push into EVs demonstrates its ambition to diversify revenue streams and solidify its position in the competitive Chinese market.

Northvolt Faces Production Challenges Amid Struggles to Meet EV Battery Targets

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Challenges in Scaling Up Production

Northvolt, Europe’s flagship electric vehicle (EV) battery maker, is grappling with significant production setbacks at its Skellefteå plant in Sweden. Internal documents and company sources reveal persistent difficulties in meeting production goals for deliverable battery cells, raising concerns about its ability to fulfill ambitious targets.

The company’s “Path to 100k” roadmap, unveiled earlier this year, aimed to produce 100,000 shippable cells per week by the end of 2023. However, by November 10, Northvolt had only achieved around 26,000 cells that week, falling short of its internal targets.

Adjusting Operations and Redefining Goals

In response to these challenges, Northvolt has reduced its production schedule to weekdays only and suspended operations in one of its two manufacturing buildings. The company says these measures aim to enhance quality control and optimize performance.

“Running fewer production lines allows us to focus on contracted customer volumes,” Northvolt stated.

Despite initial setbacks, the company claims to have tripled its cell manufacturing levels since January. However, its initial targets from September are now deemed “long out of date,” according to the company.

Key Issues Behind Production Delays

Company insiders attribute Northvolt’s struggles to:

  • Machine faults requiring fine-tuning and calibration.
  • Inexperienced staff, with production relying heavily on relatively new hires.
  • Unrealistic production ambitions, set against a backdrop of a challenging global industry.

Northvolt disagrees with this characterization, asserting that its team is among the most experienced in Europe’s nascent battery industry.

Strategic Review and Customer Adjustments

Amid its struggles, Northvolt undertook a strategic review in July, which has influenced operations, customer orders, and production goals. Following a €2 billion ($2.1 billion) order cancellation from BMW in June, Northvolt has focused on delivering cells primarily to Volkswagen-owned Audi, Porsche, and truckmaker Scania.

Scania, once impacted by Northvolt’s delays, has since renegotiated delivery plans. CEO Christian Levin noted improved performance:
“We had to adjust to a more realistic ramp-up pace, but deliveries are now on track.”

The Road Ahead

Despite its challenges, industry experts acknowledge that Northvolt remains ahead of other European competitors in the EV battery sector. Slowing production, according to Hans Eric Melin of Circular Energy Storage, can improve long-term outcomes by allowing for better machine maintenance and quality control.

Northvolt’s struggles highlight the broader difficulties faced by Europe in reducing reliance on Chinese battery manufacturers. While the company

CATL Considers U.S. Plant if Trade Policy Shifts Under Trump Administration

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China’s CATL, the world’s leading electric vehicle battery manufacturer, has expressed interest in establishing a plant in the United States if the upcoming Trump administration eases restrictions on Chinese investments in the EV sector. Robin Zeng, CATL’s founder and chairman, disclosed that although CATL had previously explored U.S. investments, it was blocked by trade barriers and national security concerns under former trade policies, including tariffs that made Chinese EV and battery products prohibitively expensive in the American market.

These restrictions have targeted Chinese technology, with both the Trump and Biden administrations enforcing protective trade measures. Chinese battery technology, for instance, does not qualify for the consumer EV subsidies introduced under the Biden administration, and Chinese-made electric vehicles face a 100% tariff, effectively barring them from U.S. entry. Recently, a Republican-backed bill also proposed limiting EV incentives for vehicles containing Chinese-made batteries, a measure opposed by the current White House.

Despite these barriers, Trump has suggested openness to foreign automakers setting up production in the U.S. on the condition that they manufacture locally and employ American workers. This conditional openness has kept Zeng interested in revisiting U.S. opportunities, especially as CATL continues to license its technology to American automakers such as Ford and Tesla. Ford plans to open a Michigan facility utilizing CATL’s lithium-phosphate battery technology, while Tesla has a similar licensing agreement for battery production expected to launch in Nevada in 2025.

Zeng, who frequently discusses industry trends with Tesla’s Elon Musk, praised Musk’s vision for AI-driven autonomous vehicles. However, he voiced skepticism about Musk’s preference for cylindrical battery cells, specifically Tesla’s 4680 model, cautioning Musk that it would face significant technical challenges. Zeng also critiqued Musk’s tendency to set ambitious timelines, arguing that such accelerated deadlines may set unrealistic expectations among stakeholders. Musk, who has consistently aimed to push Tesla’s production limits, recently announced plans for fully autonomous Tesla models by 2024 and a “Cybercab” robotaxi by 2026, though these projections were met with investor skepticism.

While Zeng acknowledged Musk’s ambitious vision and alignment in pushing the EV industry’s boundaries, he cautioned that overly optimistic timelines could undermine progress. Nevertheless, Zeng emphasized that CATL is committed to expansion and innovation, awaiting a more favorable regulatory environment in the U.S. to potentially broaden its presence beyond licensing partnerships.