PayJoy achieved $300M in revenue by allowing underserved individuals to use their smartphones as collateral for loans
Lerato Motloung, a mother of two employed at a Johannesburg supermarket in South Africa, faced a nine-month period without a mobile phone after hers was stolen, unable to afford a replacement. However, in February 2024, Motloung encountered a sign advertising PayJoy, a startup extending lending services to underserved populations in emerging markets. Through PayJoy, she was swiftly able to acquire her first smartphone. Devamını Oku