The tracking-ads industry in the EU is dealt another setback
The Court of Justice of the EU’s (CJEU) ruling represents a significant setback for the tracking-ads industry’s consent collection practices. The CJEU confirmed that the data generated by the consent management tool, specifically the strings of data produced in response to users’ privacy choices, constitutes personal data under the General Data Protection Regulation (GDPR) because it includes personal identifiers. Devamını Oku